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WNA Blog Home » Women Business Owners Articles

The Value of Being Authentic in Business

November 18, 2011 | Helen O'Neill

How are you keeping up your authenticity in business? Sometimes all it takes is a phone call.

You may pride yourself on having an authentic business experience with your customers, but are you actually tracking your quality systems and following through for that customer experience? It is easy to forget about the follow through; find out how to deliver on your authenticity.



Women in small business – have they been forgotten?

March 14, 2011 | admin

As part of last week’s IWD activites the Minister for the Status of Women, Kate Ellis announced the appointment of Helen Conway as the Director of the Workplace Gender Equity Agency (WGEA). Previously known as the Equal Opportunity for Women in the Workplace Agency (EOWA), it is a new federal body given new powers that [...]



How to Avoid Sabotage in Your Workplace

March 11, 2011 | Rhondalynn Korolak

Can you recall a time in your career when an innovative and original idea or suggestion has been scrutinised and dismissed for simply being different or too hard? Successful leader, author and entrepreneur Rhondalynn Korolak explores the reasoning behind sabotage in the workplace and offers tips for fostering innovation…



Female Employers Seeing Red (Tape)

November 16, 2010 | admin

Are you an employer? Hope you are ready for the extra burden and red tape that the Paid Parental scheme will impose on your business? Because unless there are some radical changes very soon the Government will expect you to become one of their Paid Parental Leave pay clerks?



The Year of the Tiger – Doing Business in Asia

December 21, 2009 | Jane Toohey

For some of us, one location for our business is more than enough. For others, venturing online, into new suburbs and cities is crucial for maximizing returns on equipment, your brand, your products and potential. But what about expanding your business into Asia? Have you ever been tempted to take on the Dragon or are [...]



Imitation book lacks two vital ingredients

August 23, 2009 | admin

Recently, whilst shopping in K-Mart, I was a bit surprised to see one of the oldest and well known national women’s magazine’s name appearing on the cover of a book titled ‘Just Four Ingredients’. Now I might be wrong but didn’t the concept and idea of cooking with 4 Ingredients originally belong to bestselling authors [...]



Lipstick Business Planning

June 28, 2009 | admin

For the 60 percent of business owners who don’t currently have a business plan, the line ‘if you leave something in your tray long enough it will disappear’ could be the truth. When it comes to developing a business plan these days the old SWOT analysis as we once knew it seems irrelevant.



Post Budget Shopping

May 19, 2009 | admin

Well the Federal Budget has now been handed down and the most significant aspect for women in business is the 50% Tax Allowance for the purchase of business assets. So if you need any additional goods/equipment or want to replace existing assets, now is the time to bite the bullet and make your purchase.