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	<title>Women&#039;s Network Australia Blog &#187; Training</title>
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		<title>The Difference Between a Feature and Benefit and Why It Matters!</title>
		<link>http://blog.womensnetwork.com.au/2010/06/13/the-difference-between-a-feature-and-benefit-and-why-it-matters/</link>
		<comments>http://blog.womensnetwork.com.au/2010/06/13/the-difference-between-a-feature-and-benefit-and-why-it-matters/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 03:42:49 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Sales]]></category>
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		<category><![CDATA[bernadette schwerdt]]></category>
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		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=725</guid>
		<description><![CDATA[ I saw an advertisement a while back that promoted the benefits of getting your doona dry cleaned. In fact, I liked the advertisement so much that I actually took my doona in to get dry cleaned, only to find out that the cost to dry clean it was almost double the price of what I [...]]]></description>
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		<title>STOP Playing Around:  It’s Time to Commit!</title>
		<link>http://blog.womensnetwork.com.au/2010/05/10/stop-playing-around-it%e2%80%99s-time-to-commit/</link>
		<comments>http://blog.womensnetwork.com.au/2010/05/10/stop-playing-around-it%e2%80%99s-time-to-commit/#comments</comments>
		<pubDate>Mon, 10 May 2010 07:47:45 +0000</pubDate>
		<dc:creator>Rhondalynn Korolak</dc:creator>
				<category><![CDATA[Business Mentoring]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Management Strategies]]></category>
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		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=801</guid>
		<description><![CDATA[If Financial Ignorance = Bliss.  You’ll Be Blissfully Broke…]]></description>
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		<title>Criteria Based Selling &#8211; It&#8217;s all about the questions</title>
		<link>http://blog.womensnetwork.com.au/2010/04/18/the-future-criteria-based-selling/</link>
		<comments>http://blog.womensnetwork.com.au/2010/04/18/the-future-criteria-based-selling/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 05:18:38 +0000</pubDate>
		<dc:creator>Jane Toohey</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
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		<category><![CDATA[business development]]></category>
		<category><![CDATA[jane toohey]]></category>
		<category><![CDATA[Sales training]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=543</guid>
		<description><![CDATA[The age of features and benefits selling is dead. Remember the days when we all watched John Cleese videos on how to close a sale! Oops, maybe just a few of us baby boomers remember those days. But modern day selling is all about understanding the needs of your customer, this is where criteria based [...]]]></description>
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		<title>Improve Yourself, Improve Your Business!</title>
		<link>http://blog.womensnetwork.com.au/2010/03/26/improve-yourself-improve-your-business/</link>
		<comments>http://blog.womensnetwork.com.au/2010/03/26/improve-yourself-improve-your-business/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 10:13:19 +0000</pubDate>
		<dc:creator>Lorraine Pirihi</dc:creator>
				<category><![CDATA[Career Development]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Women Business Owners]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[profits]]></category>
		<category><![CDATA[self improvement]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=555</guid>
		<description><![CDATA[For your business to be better, you need to be better, and you don’t get better by doing nothing! To do this you may have to get right out of your comfort zone and join a coaching program, go along to seminars where you meet other like-minded people or those playing at a higher level [...]]]></description>
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		<title>Marketing: How To Create Compelling Offers</title>
		<link>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/</link>
		<comments>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:03:32 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[advertising copywriting]]></category>
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		<category><![CDATA[sales letters]]></category>
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		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=723</guid>
		<description><![CDATA[Why have an offer? Offers (or incentives) are imperative because they make people sit up and take notice. Offers should stop the reader dead in their tracks and make them say &#8220;I want that!&#8221; If you don&#8217;t have an offer, it&#8217;s too easy for the reader to turn the page and move on. Even if [...]]]></description>
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		<title>&#8217;9 Ways to Make Your Meetings Productive and Profitable&#8217;</title>
		<link>http://blog.womensnetwork.com.au/2009/08/09/9-ways-to-make-your-meetings-productive-and-profitable/</link>
		<comments>http://blog.womensnetwork.com.au/2009/08/09/9-ways-to-make-your-meetings-productive-and-profitable/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 00:52:03 +0000</pubDate>
		<dc:creator>Lorraine Pirihi</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Career Development]]></category>
		<category><![CDATA[Human Resources Issues]]></category>
		<category><![CDATA[Management Strategies]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Workplace Issues]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[people management]]></category>
		<category><![CDATA[productive meetings]]></category>
		<category><![CDATA[profits]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=225</guid>
		<description><![CDATA[Guest Contributor: Lorraine Pirihi Some time ago I facilitated a VIP Planning Day for a small accounting practice. During the course of the day we reviewed the progress they had made since  the Planning Day we had the year before. As we were reflecting on their achievements before planning the future, one of the partners [...]]]></description>
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