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What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.
You want to use Facebook for your business but you don’t want to get involved personally in online social networking? Well you’re one simple video away from reaching your goal.
Offering your customers a conditional offer can be the difference between them choosing you over your competitors. Bernadette Schwerdt uncovers how you can utilise conditional offers to boost your sales…
Knowing the motives behind consumer purchases is integral in understanding the customer base of your business. How can you market your business effectively without identifying the motivations behind your customers. Bernadette Schwerdt explores the reasoning and importance behind this concept…
Asking a question in your headline can be an effective tool for attracting your readers’ attention. Bernadette Schwerdt highlights how they can be used for any business offering…
When attempting to attract new customers to your business, it is crucial that you consider the impact word choice can have on catching your potential customers’ attention. Bernadette Schwerdt explains why certain words should be avoided on your website.
In this article Bernadette Schwerdt uncovers how you can generate increased revenue for your business by simply changing the wording you use to communicate your promotional messages.
Can you recall a time in your career when an innovative and original idea or suggestion has been scrutinised and dismissed for simply being different or too hard? Successful leader, author and entrepreneur Rhondalynn Korolak explores the reasoning behind sabotage in the workplace and offers tips for fostering innovation…
Bernadette Schwerdt shares with you the secrets behind the current affair programs headline tricks. Learn how to grab the attention of your target audience now…
Writing an effective headline to get your readers interested in reading your copy can be hard work. In this article Bernadette Schwerdt identifies a useful tool which will cut your writing time in half…