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With telesales, the first thing that comes out of your mouth better be good, otherwise you’re going to get hung up on. Learn some tips for hooking your customer from the “Hello.”

If your company deals with telesales it is guaranteed that you or your employee have been rudely brushed off before you can even make an impression. Learn how to spin that negative experience into a positive outcome.

What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.

You want to use Facebook for your business but you don’t want to get involved personally in online social networking? Well you’re one simple video away from reaching your goal.
Offering your customers a conditional offer can be the difference between them choosing you over your competitors. Bernadette Schwerdt uncovers how you can utilise conditional offers to boost your sales…
Knowing the motives behind consumer purchases is integral in understanding the customer base of your business. How can you market your business effectively without identifying the motivations behind your customers. Bernadette Schwerdt explores the reasoning and importance behind this concept…
Asking a question in your headline can be an effective tool for attracting your readers’ attention. Bernadette Schwerdt highlights how they can be used for any business offering…
When attempting to attract new customers to your business, it is crucial that you consider the impact word choice can have on catching your potential customers’ attention. Bernadette Schwerdt explains why certain words should be avoided on your website.
In this article Bernadette Schwerdt uncovers how you can generate increased revenue for your business by simply changing the wording you use to communicate your promotional messages.
Bernadette Schwerdt shares with you the secrets behind the current affair programs headline tricks. Learn how to grab the attention of your target audience now…