And Then There Were Lists …

by Lauren Neilson  |  July 17, 2010  |  Business Trends | Online Business | eMarketing | social networking

 

The now well recognised Twitter Lists feature is a great way to organise the people you’re following on Twitter, or find new people. In reality these lists are actually Twitter’s version of a ‘groups’ feature, offering an easy way to cluster other users on Twitter into groups allowing you to get an overarching view of what they are up to without having to filter through your vast followers list or visiting each and every profile.

Lists are not just static listings of users, rather compilations of feeds from a specified set of users that you choose. What this means is that you can create a live feeding snapshot of the tweets from your users by viewing a specific list’s page. Lists are a great way of organising the people you are following into topic based groups. Lists also have the great benefit of allowing you to include people who you are not following! Read the rest…

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Is it time you Facebooked your business?

by Catriona Pollard  |  July 11, 2010  |  Business Strategies | Female Entrepreneurs | social networking

If you thought Facebook was just for keeping in touch with friends and family, think again. It can be a great way of building an online community, or simply reaching another audience online.  With a Facebook Page you create a public profile that helps you to share your business and products with Facebook users. You ask people to become a ‘fan’ and you can engage with them by posting videos, photos, company news, promotions and discounts and by starting discussion groups.  Read the rest…

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Business Know How: The Social Media Mix

by Lauren Neilson  |  June 21, 2010  |  Online Business | eMarketing | social networking

If someone says spider and you reach for your thongs…  If you consider web presence to be something you send to a friend via email for their birthday…   If you still think tweeting is a sound that birds make…  Then you need to get online more! With so many new social media sites (Facebook), ecommerce platforms (eBay), media (Source Bottle) and article banks (Free Sticky) popping up, navigating the World Wide Web is becoming a mammoth task for business owners everywhere! Read the rest…

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Social Media Rules Of Engagement

by Lauren Neilson  |  April 3, 2010  |  Communication | Marketing | Online Business | eMarketing | social networking

Since social media has exploded onto the scene, a new set of cultural rules has emerged to accommodate each tool and it sometimes can feel like there is a secret handshake to gain access that no-one told you about!

Firstly, it is important to understand that all social mediums were not created equal! Socialising approaches are different for each channel, for example, I would not post on my Blog in the same tone that I Tweet, and I would utilise a different approach when updating my Facebook page in comparison to updating my LinkedIn account. Read the rest…

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TweetMeme is Good Good for Business!

by Lauren Neilson  |  March 15, 2010  |  Business Trends | Free Business Tools | Online Business | eMarketing | social networking

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Since Twitter has reared its popular head around the web, there seem to be more chicklets (A chicklet is a feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed), plug-ins , buttons and widgets than you can poke a stick at! One in particular that you may have noticed popping up on many a blog or website is the ReTweet button! Read the rest…

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