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WNA Blog Home » Sales Articles

How to Generate More Warm Leads and Referrals

February 2, 2012 | Karen Andrews

Learn how to build successful alliances and the referrals will simply flowing in.

The power of a personal referrals to you and your business is proven to have more impact than other forms of less personalised marketing. But you will need to learn how to build strategic alliances.



The Top 11 Reasons Why People Purchase

January 19, 2012 | Bernadette Schwerdt

Do you know why your customers buy from you?

What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.



How to Source, Define and Prepare Your Contact List

January 13, 2012 | Gai Hook

How to source and find your perfect contact list

The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that’s if you’re REALLY lucky?



Selling in the Face of ‘Discretionary’ Spending

December 16, 2011 | Gai Hook

Your customers are going to call someone...how do you make sure it's you?

If you invest the time and effort into your customers, they will return the favor. Discover some strategies on getting to know your customers and what you should be doing for them.



Top Tips for Creating Powerful Guarantees

December 14, 2011 | Ingrid Cliff

Turn those lookie lous into shopaholics with your amazing product guarantees.

You’ll attract and win more clients over by giving them security. Customers like to deal with businesses that are willing to stand behind their products with solid guarantees. This is even more relevant for businesses offering their products and services online. Look at how you can turn lookers into buyers by simply offering powerful guarantees.



Sweeten the Deal and Win More Customers

November 11, 2011 | Amanda Falconer

What is that special something that makes your customers leave smiling?

There are hundreds of businesses selling exactly the same product. So why is it that one business can do so well and yet another just down the road struggles to make ends meet? They have the same product so what’s the issue at play here? Well, in business it’s not about a product it’s about customers and how they feel when dealing with a business. What are you doing to go that extra mile to make your clients smile?



Want To Write But Can’t Get Started?

November 7, 2011 | Bernadette Schwerdt

If you're stuck for inspiration when writing copy, try a change of scenery.

Writers block can be a dangerous thing, especially when you’re trying to meet a deadline. Whether it’s writing copy for a brochure, updating your website, or trying to think of that catchy copy that will go out in this weeks newsletter, these tips are for you.



Are You Tracking Your Networking Results?

October 18, 2011 | Robyn Henderson

Networking is worthless without tracking the results you achieve

Do you find yourself continually networking and not really knowing if you’re receiving a return on your time, effort and dollars spent? Every aspect of business needs measuring, so why would networking be any different. Cover the monthly tracking system master networkers use to achieve outcomes.



Outsourcing Sales: What Choice Do We Have?

September 30, 2011 | Gai Hook

You need the right team to back up your sales.

What is the difference between call centres and personalised outbound call services and why does it matter? Find out more about phone sales and what options are available to your business.



Addressing Your Clients Issues Not Your Own

September 23, 2011 | Bernadette Schwerdt

Do the research and find out who your copy is talking to.

In order for any promotional messages to be effective, they must be perfectly tailored to catch the attention of your target market. Knowing what is important to your target market and where their interests lie is the key.