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WNA Blog Home » Public Relations Articles

How to Make the Most of Your Cause With Not-For-Profit Media Cover

May 16, 2012 | Julie Morgan

How to get your not-for-profit organisation some media coverage, follow these tips.

With the amount of not-for-profit agencies out there vying for attention it is no wonder most of them get overlooked. Learn how to make your press release stand out from the pack.



PR TEST: Are You Press Release Savvy?

April 4, 2012 | Julie Morgan

Take this PR TEST to find out if your press releases are hitting their mark.

Wish you could write press releases that result in attracting media attention? Take the PR TEST to find out how to connect with your media outlets and get coverage.



Readers Are Always Thinking – What’s in it For ME?

March 14, 2012 | Heather Maloney

WOW your customers with a little "WIIFM".

You’ve probably heard it said that your email campaigns need to focus on the “what’s in it for me” (WIIFM) of your reader. Find out how to target your reader’s wants and needs.



Use Words to Paint a Picture and Get Publicity

February 9, 2012 | Julie Morgan

Paint a picture about your business using these 8 tips and you'll be on your way to getting free publicity in newspapers and magazines.

A write up in the weekend newspaper, an interview on radio or a TV crew coming to the launch can be priceless in generating word of mouth and building your profile. Whilst some SME’s hire publicists to do the job, there is another alternative, and that’s to do it yourself.  After all, you know your [...]



Top 7 Tips for Managing a Media Interview

February 1, 2012 | Catriona Pollard

How to be fully prepared and ready for media interviews.

Are you ready for your media release to be picked up? Many business people send out loads of media releases and never expect anything back, find out how to be prepared.