Coinciding Your Email Campaigns with Major News

Recently Apple launched the iPad in a number of countries outside of the USA, including America. That same day I know of at least two organisations, Borders and Domain, who sent emails out to their contacts on that exact day telling people about the tools that they now have available for the iPad.

The message to the end consumer is very clear:

We’re up to date.
We’re providing you with useful tools.

I think you will agree that the above are very powerful messages to provide to your customers.

Timing your messages to coincide with major news events - particularly when you are supplying useful tools to help people around that event - is a great strategy and should be something that you factor into your communication plan.

You could be thinking: “That’s easy for large company with big budgets”, or “But how do you know what the major news is going to be?”, or “Coinciding my emails with the news will take too much preparation time”. The answer is yes it will take effort to coincide your campaigns with major news, and that’s why it gives such a powerful message to the recipients.

So don’t discount this strategy as too hard! Factor this into your next communication plan brain storming session, or tweak your communication plan when you become aware of big news coming up. Share your thoughts by adding your comment below.

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Contributed by Heather Maloney . Heather Maloney, Founder of Contact Point IT Services and eNudge.com.au, has a Master in Technology (Information Technology) majoring in the web, and has over 16 years experience in the IT industry, most of which has been focused on delivering business benefits via the use of internet related technologies.

Heather Maloney has written 8 article(s) for us.

Visit http://www.contactpoint.com.au

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