Do you start your morning by visiting numerous websites to find the latest information and updates? Do you find it annoying trying to remember lots of different log in names, user names and passwords? RSS feeds can help you eliminate this time consuming process.
So what is RSS anyway? RSS stands for Really Simple Syndication or Rich Site Summary. In its simplest form RSS can be described as a list of a web site’s new or updated content. It is a format for delivering regularly changing web content straight to your email inbox. Read the rest…
Contributed by
Catriona Pollard.
Catriona Pollard is founder and director of CP Communications, which provides specialist media, traditional and online PR strategies that achieve positive media coverage, increased brand awareness and improved sales results.
Phone: (02) 9922 1063
Email: cp@cpcommunications.com.au
Website: www.cpcommunications.com.au
Blog: www.PublicRelationsSydney.com.au
Twitter: http://twitter.com/catrionapollard
Linkedin: www.linkedin.com/in/catrionapollard
You are reading a business style blog right now - but have you thought about creating one for your business? Blogs create marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved - and because it is an interactive medium where readers can comment on the articles, or ‘posts’ - businesses have embraced the blogs ability to build rapport with customers and humanise the business. Read the rest…
Taking the time to formulate an emarketing plan is time very well spent. Your plan should consist of broadly:
Frequency of messages and target group/s
Type/s of content to be included in each message
General plan for which content to be included in each message, mapped out for at least 6 months
But this post is actually about how to make sure you actually execute your plan [if you don't have one, and you don't know how to start, stop reading this now, and check out my step by step process for creating a email communication plan, then come back here and keep reading!] Read the rest…
Owned and run by Google, the site has a global reach with the functionality and brand awareness to back it up. But can it help you promote your business, products and services? Read the rest…
Have you noticed an increase in the rate of email un-subscribes you’ve been receiving over the last few weeks?. I believe that is at least in part due to the increased work levels across the board as people try to achieve as much as possible before Christmas and the end of year. Read the rest…
Digg is a completely user run community and comes under the social bookmarking category of social media. It has everything from news, to videos, to images and all content is submitted by the users within the Digg community. As a user you submit an item, people digg what they like best and if your item receives enough diggs, you could find yourself on the home page being viewed by millions! Read the rest…
With so many new social media sites (Facebook), ecommerce platforms (eBay), media (Source Bottle) and article banks (Free Sticky) popping up, navigating the World Wide Web is becoming a mammoth task for business owners everywhere! Read the rest…
If you are going to put the effort into writing content, you may as well make it work for you. If you’re sending a weekly, monthly or quarterly e-newsletter, don’t let the reach of your message finish at the inbox of your contacts (and hopefully their friends and colleagues when they pass it on). Help encourage your contacts to share your message even more broadly through the use of Social Networking Sites. Here’s 3 simple steps to make that easy for your contacts: Read the rest…
Every minute of my day is scheduled to the enth degree and frankly I just don’t have the time to be searching the web – so I thought you might like to know one of the free online tools I cottoned onto to do this job for me. It’s called Google Alerts. Now you may or may not know about the service but personally I find it a fabulous time saving option to keep on top of topics that are of interest to me. So if you are not using it you might like to follow my lead. Read the rest…
Sitting in a doctor’s waiting room this week I got a wake-up call about how quickly everything electronic is breaking down the networking barriers as we once knew them. Let me set the scene.
The doctor was running late – what’s new? I was leafing through a magazine whilst Maddison my 12 year old daughter played on her Nintendo. There were about 20 patients in the waiting room and I noticed that when the doctor called a particular patient’s name, the mother who also had a young girl the same age as Maddi seemed to make eye contact and smile as the doctor lead them away. Read the rest…
