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	<title>Women&#039;s Network Australia Blog &#187; Marketing</title>
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	<description>The Official Blog for Womens Network Australia</description>
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		<title>How to Generate More Warm Leads and Referrals</title>
		<link>http://blog.womensnetwork.com.au/how-to-generate-more-warm-leads-and-referrals</link>
		<comments>http://blog.womensnetwork.com.au/how-to-generate-more-warm-leads-and-referrals#comments</comments>
		<pubDate>Wed, 01 Feb 2012 23:00:50 +0000</pubDate>
		<dc:creator>Karen Andrews</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Karen Andrews]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[sales tips]]></category>
		<category><![CDATA[selling strategies]]></category>
		<category><![CDATA[warm leads]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=2278</guid>
		<description><![CDATA[The power of a personal referrals to you and your business is proven to have more impact than other forms of less personalised marketing. But you will need to learn how to build strategic alliances.]]></description>
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		<title>Websites &#8211; It&#8217;s All About The Content</title>
		<link>http://blog.womensnetwork.com.au/websites-its-all-about-the-content</link>
		<comments>http://blog.womensnetwork.com.au/websites-its-all-about-the-content#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:00:18 +0000</pubDate>
		<dc:creator>Jane Toohey</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[CP Communications]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1813</guid>
		<description><![CDATA[Ok so you've had a web presence for three to five years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now? ]]></description>
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		<title>Australia’s Got Talent – Have You?</title>
		<link>http://blog.womensnetwork.com.au/australias-got-talent-have-you</link>
		<comments>http://blog.womensnetwork.com.au/australias-got-talent-have-you#comments</comments>
		<pubDate>Tue, 24 Jan 2012 09:00:30 +0000</pubDate>
		<dc:creator>Julie Morgan</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[contacting journalists]]></category>
		<category><![CDATA[diy pr]]></category>
		<category><![CDATA[diypr tips]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=2502</guid>
		<description><![CDATA[How do you position yourself as an expert in the media? There are many reasons someone would be quoted in the media, find out how that someone could be you.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Top 11 Reasons Why People Purchase</title>
		<link>http://blog.womensnetwork.com.au/the-top-11-reasons-why-people-purchase</link>
		<comments>http://blog.womensnetwork.com.au/the-top-11-reasons-why-people-purchase#comments</comments>
		<pubDate>Thu, 19 Jan 2012 09:00:06 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising copywriting]]></category>
		<category><![CDATA[australian school of copywriting]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting courses]]></category>
		<category><![CDATA[copywriting services]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=969</guid>
		<description><![CDATA[What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.]]></description>
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		<title>10 Great Business Articles You Should Write</title>
		<link>http://blog.womensnetwork.com.au/10-great-business-articles-you-should-write</link>
		<comments>http://blog.womensnetwork.com.au/10-great-business-articles-you-should-write#comments</comments>
		<pubDate>Wed, 18 Jan 2012 09:00:52 +0000</pubDate>
		<dc:creator>Ingrid Cliff</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Career Development]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Ingrid Cliff]]></category>
		<category><![CDATA[networking strategies]]></category>
		<category><![CDATA[PR tips]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1715</guid>
		<description><![CDATA[You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that everytime you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You're not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.]]></description>
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		<title>Want to be Connected? &#8211; Get Linkedin</title>
		<link>http://blog.womensnetwork.com.au/want-to-be-connected-get-linkedin</link>
		<comments>http://blog.womensnetwork.com.au/want-to-be-connected-get-linkedin#comments</comments>
		<pubDate>Sun, 15 Jan 2012 23:00:58 +0000</pubDate>
		<dc:creator>Leanne Peard</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=2260</guid>
		<description><![CDATA[LinkedIn offers professionally minded people so many opportunieties to connect with those in their field and beyond. Don't miss out on the networking that is taking place every day online. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to Source, Define and Prepare Your Contact List</title>
		<link>http://blog.womensnetwork.com.au/how-to-source-define-and-prepare-your-contact-list</link>
		<comments>http://blog.womensnetwork.com.au/how-to-source-define-and-prepare-your-contact-list#comments</comments>
		<pubDate>Fri, 13 Jan 2012 03:26:06 +0000</pubDate>
		<dc:creator>Gai Hook</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[prospect lists]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=2036</guid>
		<description><![CDATA[The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that's if you're REALLY lucky? ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Write Simply and Clearly &#8211; It Does Matter.</title>
		<link>http://blog.womensnetwork.com.au/how-to-write-simply-and-clearly-and-why-it-matters</link>
		<comments>http://blog.womensnetwork.com.au/how-to-write-simply-and-clearly-and-why-it-matters#comments</comments>
		<pubDate>Wed, 11 Jan 2012 04:08:41 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Business Etiquette]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising copywriting]]></category>
		<category><![CDATA[australian school of copywriting]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting services]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1855</guid>
		<description><![CDATA[Have you ever used jargon and complicated words to seem more intelligent? Did it get you what you wanted or did people just look at you confused and annoyed? Sometimes less is more, especially with your customers.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Why Businesses With a Service to Sell Need to Know the 3Cs?</title>
		<link>http://blog.womensnetwork.com.au/why-businesses-with-a-service-to-sell-need-to-know-the-3cs</link>
		<comments>http://blog.womensnetwork.com.au/why-businesses-with-a-service-to-sell-need-to-know-the-3cs#comments</comments>
		<pubDate>Fri, 06 Jan 2012 02:13:16 +0000</pubDate>
		<dc:creator>Julie Morgan</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Stats and Facts]]></category>
		<category><![CDATA[case studies for PR]]></category>
		<category><![CDATA[diy pr]]></category>
		<category><![CDATA[diy pr tips]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[promoting a business service]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1902</guid>
		<description><![CDATA[You may have heard that marketing a service is no different to marketing a product - while that might be true at a basic level, in the world of PR there are a few not so subtle differences.]]></description>
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		<item>
		<title>Top Tips for Creating Powerful Guarantees</title>
		<link>http://blog.womensnetwork.com.au/top-7-tips-for-creating-powerful-guarantees</link>
		<comments>http://blog.womensnetwork.com.au/top-7-tips-for-creating-powerful-guarantees#comments</comments>
		<pubDate>Wed, 14 Dec 2011 00:21:07 +0000</pubDate>
		<dc:creator>Ingrid Cliff</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Ingrid Cliff]]></category>
		<category><![CDATA[making sales]]></category>
		<category><![CDATA[sales tips]]></category>
		<category><![CDATA[sales tools]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1706</guid>
		<description><![CDATA[You'll attract and win more clients over by giving them security. Customers like to deal with businesses that are willing to stand behind their products with solid guarantees. This is even more relevant for businesses offering their products and services online. Look at how you can turn lookers into buyers by simply offering powerful guarantees.]]></description>
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