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	<title>Women&#039;s Network Australia Blog &#187; Marketing</title>
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	<link>http://blog.womensnetwork.com.au</link>
	<description>The Official Blog for Womens Network Australia</description>
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		<title>The Difference Between a Feature and Benefit and Why It Matters!</title>
		<link>http://blog.womensnetwork.com.au/2010/06/13/the-difference-between-a-feature-and-benefit-and-why-it-matters/</link>
		<comments>http://blog.womensnetwork.com.au/2010/06/13/the-difference-between-a-feature-and-benefit-and-why-it-matters/#comments</comments>
		<pubDate>Sun, 13 Jun 2010 03:42:49 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting courses]]></category>
		<category><![CDATA[features and benefits]]></category>
		<category><![CDATA[how to market your business]]></category>
		<category><![CDATA[usp]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=725</guid>
		<description><![CDATA[ I saw an advertisement a while back that promoted the benefits of getting your doona dry cleaned. In fact, I liked the advertisement so much that I actually took my doona in to get dry cleaned, only to find out that the cost to dry clean it was almost double the price of what I [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing Plans That Work: Remove the jargon and get results</title>
		<link>http://blog.womensnetwork.com.au/2010/06/06/marketing-plans-that-work-remove-the-jargon-and-get-results/</link>
		<comments>http://blog.womensnetwork.com.au/2010/06/06/marketing-plans-that-work-remove-the-jargon-and-get-results/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 01:16:31 +0000</pubDate>
		<dc:creator>Jane Toohey</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Management Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[What to include in a marketing plan]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=152</guid>
		<description><![CDATA[A marketing plan that is simple, effective and implemented]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PR &#8211; There&#8217;s a story in every business</title>
		<link>http://blog.womensnetwork.com.au/2010/05/24/pr-theres-a-story-in-every-business/</link>
		<comments>http://blog.womensnetwork.com.au/2010/05/24/pr-theres-a-story-in-every-business/#comments</comments>
		<pubDate>Sun, 23 May 2010 13:25:40 +0000</pubDate>
		<dc:creator>Catriona Pollard</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[CP Communications]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[the importance of PR]]></category>
		<category><![CDATA[what is pr]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=342</guid>
		<description><![CDATA[Every business has a great story to tell. But who&#8217;s telling it and what they&#8217;re saying can make all the difference. Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organisation and its target audience. Public relations programs enhance the internal and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Top 3 Mistakes Most People Make When Writing For The Web</title>
		<link>http://blog.womensnetwork.com.au/2010/05/02/the-top-3-mistakes-most-people-make-when-writing-for-the-web/</link>
		<comments>http://blog.womensnetwork.com.au/2010/05/02/the-top-3-mistakes-most-people-make-when-writing-for-the-web/#comments</comments>
		<pubDate>Sun, 02 May 2010 05:48:38 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[web writing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=720</guid>
		<description><![CDATA[Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them. 1. No relevant key words on the Home Page: Google ranks your website [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Criteria Based Selling &#8211; It&#8217;s all about the questions</title>
		<link>http://blog.womensnetwork.com.au/2010/04/18/the-future-criteria-based-selling/</link>
		<comments>http://blog.womensnetwork.com.au/2010/04/18/the-future-criteria-based-selling/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 05:18:38 +0000</pubDate>
		<dc:creator>Jane Toohey</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[jane toohey]]></category>
		<category><![CDATA[Sales training]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=543</guid>
		<description><![CDATA[The age of features and benefits selling is dead. Remember the days when we all watched John Cleese videos on how to close a sale! Oops, maybe just a few of us baby boomers remember those days. But modern day selling is all about understanding the needs of your customer, this is where criteria based [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Rules Of Engagement</title>
		<link>http://blog.womensnetwork.com.au/2010/04/03/social-media-rules-of-engagement/</link>
		<comments>http://blog.womensnetwork.com.au/2010/04/03/social-media-rules-of-engagement/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 11:46:52 +0000</pubDate>
		<dc:creator>Lauren Neilson</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[communicate effectively online]]></category>
		<category><![CDATA[rules of social media]]></category>
		<category><![CDATA[social media manners]]></category>
		<category><![CDATA[social media what not to do]]></category>
		<category><![CDATA[socialising online]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=744</guid>
		<description><![CDATA[The manner in which you communicate to your followers, fans, friends, tweeps, readers, contacts and associates, should mirror the social sophistication of the platform you are communicating through - take the time to refresh your memory on the finer points of Social Media Etiquette!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing: How To Create Compelling Offers</title>
		<link>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/</link>
		<comments>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:03:32 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[advertising copywriting]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[website writing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=723</guid>
		<description><![CDATA[Why have an offer? Offers (or incentives) are imperative because they make people sit up and take notice. Offers should stop the reader dead in their tracks and make them say &#8220;I want that!&#8221; If you don&#8217;t have an offer, it&#8217;s too easy for the reader to turn the page and move on. Even if [...]]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Blogging- The Essential Marketing Tool</title>
		<link>http://blog.womensnetwork.com.au/2010/02/15/blogging-the-essential-marketing-tool/</link>
		<comments>http://blog.womensnetwork.com.au/2010/02/15/blogging-the-essential-marketing-tool/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 07:28:19 +0000</pubDate>
		<dc:creator>Catriona Pollard</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Free Business Tools]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[CP Communications]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[selling through blogs]]></category>
		<category><![CDATA[the benefits of blogging]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=427</guid>
		<description><![CDATA[You are reading a business style blog right now -  but have you thought about creating one for your business? Blogs create marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved - and because it is an interactive medium where readers can comment on the articles, or ‘posts’  [...]]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/02/15/blogging-the-essential-marketing-tool/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Quick &amp; Easy Ways To Write Copy That Gets Results</title>
		<link>http://blog.womensnetwork.com.au/2010/02/01/quick-easy-ways-to-write-copy-that-gets-results/</link>
		<comments>http://blog.womensnetwork.com.au/2010/02/01/quick-easy-ways-to-write-copy-that-gets-results/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 03:53:32 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Free Business Tools]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[australian school of copywriting]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copy courses]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting courses]]></category>
		<category><![CDATA[headline writing]]></category>
		<category><![CDATA[how to write copy]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=730</guid>
		<description><![CDATA[I had the good fortune to have Apple Computers as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of old stock.  The headlines we presented were fantastic!  Amusing, outrageous, quirky. We were set to scoop the awards [...]]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/02/01/quick-easy-ways-to-write-copy-that-gets-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have an eMarketing Plan? Next Step, Executing it!</title>
		<link>http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/</link>
		<comments>http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 10:30:30 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[communicating electronically with clients]]></category>
		<category><![CDATA[eMarketing plan]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=198</guid>
		<description><![CDATA[How to help ensure that you execute your eMarketing Plan.]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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