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The power of a personal referrals to you and your business is proven to have more impact than other forms of less personalised marketing. But you will need to learn how to build strategic alliances.
Ok so you’ve had a web presence for three to five years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now?
How do you position yourself as an expert in the media? There are many reasons someone would be quoted in the media, find out how that someone could be you.
What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.
You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that everytime you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You’re not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.
LinkedIn offers professionally minded people so many opportunieties to connect with those in their field and beyond. Don’t miss out on the networking that is taking place every day online.
The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that’s if you’re REALLY lucky?
Have you ever used jargon and complicated words to seem more intelligent? Did it get you what you wanted or did people just look at you confused and annoyed? Sometimes less is more, especially with your customers.
You may have heard that marketing a service is no different to marketing a product – while that might be true at a basic level, in the world of PR there are a few not so subtle differences.
You’ll attract and win more clients over by giving them security. Customers like to deal with businesses that are willing to stand behind their products with solid guarantees. This is even more relevant for businesses offering their products and services online. Look at how you can turn lookers into buyers by simply offering powerful guarantees.