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WNA Blog Home » Marketing Articles

How to Make the Most of Your Cause With Not-For-Profit Media Cover

May 16, 2012 | Julie Morgan

How to get your not-for-profit organisation some media coverage, follow these tips.

With the amount of not-for-profit agencies out there vying for attention it is no wonder most of them get overlooked. Learn how to make your press release stand out from the pack.



Social Media for Business – How Do You Use It?

May 7, 2012 | Debra Barber

Find out how to use social media for business and get the best results.

By now you likely realise that social media for business is not just a fad, it isn’t just the latest trend and it is useful for business - if you do it right. But how is it useful for business and how can you use social media for your business? There are many benefits for those [...]



Tips to Managing a Rebrand of Your Business

April 27, 2012 | Jane Toohey

Give your customers something to be excited about with your re-brand.

Rebranding any business is a daunting task. Jane Toohey offers tips and examples on how your business can make a smooth transition to a completely new brand.



Does Networking Really Work?

April 25, 2012 | Catriona Pollard

Networking at events for business purposes pays big results to those who are willing to put in the effort required.

From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work? In my experience, the answer to that question is a resounding YES. But just turning up isn’t enough. And it isn’t just about you getting new business either. You can never have too [...]



Leveraging Mother’s Day as a Marketing Opportunity

April 19, 2012 | Danielle MacInnis

Leveraging Mother's Day as a Marketing Opportunity

What are you doing to bring those eager Mother’s Day shoppers to your product or service? Find out how you can be using Mother’s Day to boost your sales.



How Can I Grow My Business Using Social Media?

April 18, 2012 | Debra Barber

Using social media as a catalyst for business growth can be an excellent option, you just need to know how to use it. Find out how to harness this free tool for your business benefit.

Social media can be an incredible avenue to grow your business if it is used in the right way. Find out techniques and practices you should be using in your social media campaigns.



How To Double Your Sales Instantly

April 13, 2012 | Jenny Cartwright

There are many ways to improve telesales calls, one of which is to cut down on admin tasks for your call staff. Find out how you can optimise your calls.

Telesales are an excellent form of marketing and sales strength when used correctly. When used incorrectly you can just be wasting company time and money.



Is Your Greatest Strength Invisible?

April 11, 2012 | Ingrid Cliff

Businesses can often forget what it is that makes them special and hide it behind less important attributes. Find out how to make your colours shine through.

In business it is easy to get caught up in what you are doing and not notice the special sides of your particular business. Have you ever thought of asking your customers why they like you?



PR TEST: Are You Press Release Savvy?

April 4, 2012 | Julie Morgan

Take this PR TEST to find out if your press releases are hitting their mark.

Wish you could write press releases that result in attracting media attention? Take the PR TEST to find out how to connect with your media outlets and get coverage.



Great Online Forms and Survey Tools

April 2, 2012 | Danielle MacInnis

Does your website have online forms and surveys? You could be gathering information and getting to know your clients while you sleep, find out how.

Are you using the online tools that are available to you in order to get to know your client better? They are out there, here are some ideas to get you started.