Free Report - Social Media for Small Business

Business Trends, Communication, Free Business Tools, Marketing No Comments

Like it or not if you own a business and intend to be successful you’ll have to get your head around social media and exactly how you are going to implement it into your business.

It’s not rocket science predicting the future and how consumers will be communicating and gathering information on which they will make all purchasing decisions, just take a look at any 10-21 year old. They can barely go 3 hours without logging onto their favourite SocNet site to catch up on the latest gossip and who is saying what about whom. 

Now you might not think this is doing them any good (that’s the mother in you talking) but the fact is to succeed in a commercial enterprise your focus needs to be on meeting market demands, not making value judgements about how people choose to live their lives. (Unless of course you’re running a counselling service for online addicts) So if you don’t want to end up on the quaint bygone era business junk pile, you’d best get with the program.

The other day I came across this great little eBook about social media for small business owners. It’s a perfect read for small business owners and entrepreneurs seeking to leverage social media to expand and enhance their businesses. You’ll learn the basics about social media, including tips on how to get started with social networking, social bookmarking, blogging, micro blogging and more.

It’s a 23 page PDF doc written by John Jantsch from ‘Duct Tape Marketing’ and better still it’s sponsored by Microsoft Office Live Small Business which means it is yours for FREE (no registration required either).  Follow the link to download Let’s Talk - Social Media for Small Business by John Jantsch for free.

Lynette Palmen AM - Founder and Managing Director of Women’s Network Australia speaks to, for and about women in business and issues relating to their success. Visit www.womensnetwork.com.au 

Critique Your Press Releases for FREE

Communication, Free Business Tools 2 Comments

I am always on the lookout for innovative ideas and tools that can help women work smarter not harder and this one will save you hours, lots of money and produce better outcomes from a marketing perspective.

The issue of writing press releases is a daunting task for anyone in business and, if you don’t have the budget to engage a PR firm, it’s a task that usually sits in the too hard basket. But if you’re willing to have a go at Read the rest…