You are reading a business style blog right now - but have you thought about creating one for your business? Blogs create marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved - and because it is an interactive medium where readers can comment on the articles, or ‘posts’ - businesses have embraced the blogs ability to build rapport with customers and humanise the business. Read the rest…
Contributed by
Catriona Pollard.
Catriona Pollard is founder and director of CP Communications, which provides specialist media, traditional and online PR strategies that achieve positive media coverage, increased brand awareness and improved sales results.
Phone: (02) 9922 1063
Email: cp@cpcommunications.com.au
Website: www.cpcommunications.com.au
Blog: www.PublicRelationsSydney.com.au
Twitter: http://twitter.com/catrionapollard
Linkedin: www.linkedin.com/in/catrionapollard
Owned and run by Google, the site has a global reach with the functionality and brand awareness to back it up. But can it help you promote your business, products and services? Read the rest…
With so many new social media sites (Facebook), ecommerce platforms (eBay), media (Source Bottle) and article banks (Free Sticky) popping up, navigating the World Wide Web is becoming a mammoth task for business owners everywhere! Read the rest…
If you are going to put the effort into writing content, you may as well make it work for you. If you’re sending a weekly, monthly or quarterly e-newsletter, don’t let the reach of your message finish at the inbox of your contacts (and hopefully their friends and colleagues when they pass it on). Help encourage your contacts to share your message even more broadly through the use of Social Networking Sites. Here’s 3 simple steps to make that easy for your contacts: Read the rest…
Every minute of my day is scheduled to the enth degree and frankly I just don’t have the time to be searching the web – so I thought you might like to know one of the free online tools I cottoned onto to do this job for me. It’s called Google Alerts. Now you may or may not know about the service but personally I find it a fabulous time saving option to keep on top of topics that are of interest to me. So if you are not using it you might like to follow my lead. Read the rest…
The new tax year is off and running and we’ve found a new online tool being offered by the Australian Taxation Office (ATO) which could make life so much easier for small business owners in regards to organising their tax obligations for the year ahead.
If you’re sick of not knowing when everything for your business is due for lodgement with ATO, take a look at the ATO’s new Small Business Tax Calendar. It’s a program that allows you to input the start dates and frequency of your tax obligations. It also asks a number of questions about the nature of your business. Read the rest…
Sitting in a doctor’s waiting room this week I got a wake-up call about how quickly everything electronic is breaking down the networking barriers as we once knew them. Let me set the scene.
The doctor was running late – what’s new? I was leafing through a magazine whilst Maddison my 12 year old daughter played on her Nintendo. There were about 20 patients in the waiting room and I noticed that when the doctor called a particular patient’s name, the mother who also had a young girl the same age as Maddi seemed to make eye contact and smile as the doctor lead them away. Read the rest…
With the search now on by most businesses for ways and means to reduce costs, it’s no surprise that the tried and true art of networking is once again back in fashion. One only needs to compare the results networking achieves up against other forms of acquiring business, such as advertising or cold calling, to soon realise that the grape vine is an absolute gold mine. Read the rest…
Like it or not if you own a business and intend to be successful you’ll have to get your head around social media and exactly how you are going to implement it into your business.
It’s not rocket science predicting the future and how consumers will be communicating and gathering information on which they will make all purchasing decisions, just take a look at any 10-21 year old. They can barely go 3 hours without logging onto their favourite SocNet site to catch up on the latest gossip and who is saying what about whom.
Now you might not think this is doing them any good (that’s the mother in you talking) but the fact is to succeed in a commercial enterprise your focus needs to be on meeting market demands, not making value judgements about how people choose to live their lives. (Unless of course you’re running a counselling service for online addicts) So if you don’t want to end up on the quaint bygone era business junk pile, you’d best get with the program. Read the rest…
I am always on the lookout for innovative ideas and tools that can help women work smarter not harder and this one will save you hours, lots of money and produce better outcomes from a marketing perspective.
The issue of writing press releases is a daunting task for anyone in business and, if you don’t have the budget to engage a PR firm, it’s a task that usually sits in the too hard basket. But if you’re willing to have a go at Read the rest…
