TweetMeme is Good Good for Business!

Since Twitter has reared its popular head around the web, there seem to be more chicklets (A chicklet is a feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed), plug-ins , buttons and widgets than you can poke a stick at! One in particular that you may have noticed popping up on many a blog or website is the ReTweet button! Read the rest…

Contributed by Lauren Neilson .   Lauren Neilson owns and manages an Internet Service Provider called ISP Media. For over 9 years, ISP Media has been providing specialist web services including internet marketing, web design and development, as well as domain registration and hosting. Lauren specialises in email marketing, organic search engine optimisation and social media strategy. Email: lauren@ispmedia.com.au Website: http://www.ispmedia.com.au Twitter: http://twitter.com/ispmedia Blog: http://ispmedia.wordpress.com LinkedIn: http://www.linkedin.com/in/laurenneilson

Lauren Neilson has written 7 article(s) for us.

Visit http://www.ispmedia.com.au

Blogging- The Essential Marketing Tool

You are reading a business style blog right now -  but have you thought about creating one for your business? Blogs create marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved - and because it is an interactive medium where readers can comment on the articles, or ‘posts’  - businesses have embraced the blogs ability to build rapport with customers and humanise the business. Read the rest…

Quick & Easy Ways To Write Copy That Gets Results

I had the good fortune to have Apple Computers as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of old stock.  The headlines we presented were fantastic!  Amusing, outrageous, quirky. We were set to scoop the awards pool.  But when the research came back, the headline that out-pulled all others was - wait for it: Read the rest…

ITube, TheyTube, We all Scream for YouTube!

YouTube is well known and well used. With something from just about every category you can think of from comedy (the Death Star canteen video with Eddie Izzard), to charity and not-for-profit (RSPCA advertisement), to education (The Harvard Channel) it really does seem to have it all.

Owned and run by Google, the site has a global reach with the functionality and brand awareness to back it up. But can it help you promote your business, products and services? Read the rest…

A Flickr of Hope?

Guest Contributor: Lauren Neilson

With so many new social media sites (Facebook), ecommerce platforms (eBay), media (Source Bottle) and article banks (Free Sticky) popping up, navigating the World Wide Web is becoming a mammoth task for business owners everywhere! Read the rest…

Encourage Social Sharing of Your Content

Guest Contributor – Heather Maloney

If you are going to put the effort into writing content, you may as well make it work for you. If you’re sending a weekly, monthly or quarterly e-newsletter, don’t let the reach of your message finish at the inbox of your contacts (and hopefully their friends and colleagues when they pass it on).  Help encourage your contacts to share your message even more broadly through the use of Social Networking Sites. Here’s 3 simple steps to make that easy for your contacts: Read the rest…

Want a FREE Research Assistant?

Every minute of my day is scheduled to the enth degree and frankly I just don’t have the time to be searching the web – so I thought you might like to know one of the free online tools I cottoned onto to do this job for me. It’s called Google Alerts. Now you may or may not know about the service but personally I find it a fabulous time saving option to keep on top of topics that are of interest to me. So if you are not using it you might like to follow my lead. Read the rest…

FREE Online Tool for SMEs

The new tax year is off and running and we’ve found a new online tool being offered by the Australian Taxation Office (ATO) which could make life so much easier for small business owners in regards to organising their tax obligations for the year ahead.
 
If you’re sick of not knowing when everything for your business is due for lodgement with ATO, take a look at the ATO’s new Small Business Tax Calendar. It’s a program that allows you to input the start dates and frequency of your tax obligations. It also asks a number of questions about the nature of your business. Read the rest…

Lessons From Tween Networkers

Sitting in a doctor’s waiting room this week I got a wake-up call about how quickly everything electronic is breaking down the networking barriers as we once knew them. Let me set the scene.

The doctor was running late – what’s new? I was leafing through a magazine whilst Maddison my 12 year old daughter played on her Nintendo. There were about 20 patients in the waiting room and I noticed that when the doctor called a particular patient’s name, the mother who also had a young girl the same age as Maddi seemed to make eye contact and smile as the doctor lead them away. Read the rest…

Recession Busting Networking

With the search now on by most businesses for ways and means to reduce costs, it’s no surprise that the tried and true art of networking is once again back in fashion. One only needs to compare the results networking achieves up against other forms of acquiring business, such as advertising or cold calling, to soon realise that the grape vine is an absolute gold mine. Read the rest…