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You want to use Facebook for your business but you don’t want to get involved personally in online social networking? Well you’re one simple video away from reaching your goal.
With the advancement in technology we’re no longer restricted to just doing business with those in close proximity. Many of us have clients not only interstate but often we find we are dealing with customers around the globe. This article discusses strategies you can use to develop and connect with your network of clients who are scattered far and wide.
Gaining free publicity through the media can seem like a challenge. The answer lies in knowing who to contact and when. Featured in the media regularly, Rhondalynn Korolak offers five tips to becoming more media friendly…
You are reading a business style blog right now - but have you thought about creating one for your business? Blogs create marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved - and because it is an interactive medium where readers can comment on the articles, or ‘posts’ [...]
I had the good fortune to have Apple Computers as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of old stock. The headlines we presented were fantastic! Amusing, outrageous, quirky. We were set to scoop the awards [...]
Guest Contributor – Heather Maloney If you are going to put the effort into writing content, you may as well make it work for you. If you’re sending a weekly, monthly or quarterly e-newsletter, don’t let the reach of your message finish at the inbox of your contacts (and hopefully their friends and colleagues when they pass it [...]
Every minute of my day is scheduled to the enth degree and frankly I just don’t have the time to be searching the web – so I thought you might like to know one of the free online tools I cottoned onto to do this job for me. It’s called Google Alerts. Now you may [...]
The new tax year is off and running and we’ve found a new online tool being offered by the Australian Taxation Office (ATO) which could make life so much easier for small business owners in regards to organising their tax obligations for the year ahead.  If you’re sick of not knowing when everything for [...]
Sitting in a doctor’s waiting room this week I got a wake-up call about how quickly everything electronic is breaking down the networking barriers as we once knew them. Let me set the scene. The doctor was running late – what’s new? I was leafing through a magazine whilst Maddison my 12 year old daughter [...]
With the search now on by most businesses for ways and means to reduce costs, it’s no surprise that the tried and true art of networking is once again back in fashion. One only needs to compare the results networking achieves up against other forms of acquiring business, such as advertising or cold calling, to [...]