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	<title>Women&#039;s Network Australia Blog &#187; eMarketing</title>
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	<link>http://blog.womensnetwork.com.au</link>
	<description>The Official Blog for Womens Network Australia</description>
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		<item>
		<title>And Then There Were Lists &#8230;</title>
		<link>http://blog.womensnetwork.com.au/2010/07/17/and-then-there-were-lists/</link>
		<comments>http://blog.womensnetwork.com.au/2010/07/17/and-then-there-were-lists/#comments</comments>
		<pubDate>Sat, 17 Jul 2010 11:59:30 +0000</pubDate>
		<dc:creator>Lauren Neilson</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[business tips]]></category>
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		<category><![CDATA[Lists]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Lists]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=780</guid>
		<description><![CDATA[New Twitter Lists and how you can use them for business or pleasure!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Database Management: Does Size Matter?</title>
		<link>http://blog.womensnetwork.com.au/2010/07/04/database-management-does-size-matter/</link>
		<comments>http://blog.womensnetwork.com.au/2010/07/04/database-management-does-size-matter/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 13:11:52 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[email database]]></category>
		<category><![CDATA[email list]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[growing your list]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=308</guid>
		<description><![CDATA[Don't let a small list of customers stop you from starting your e-newsletter!]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Business Know How: The Social Media Mix</title>
		<link>http://blog.womensnetwork.com.au/2010/06/21/business-know-how-the-social-media-mix/</link>
		<comments>http://blog.womensnetwork.com.au/2010/06/21/business-know-how-the-social-media-mix/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 05:00:16 +0000</pubDate>
		<dc:creator>Lauren Neilson</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[social interaction]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[understanding social media]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=749</guid>
		<description><![CDATA[With so many new social media sites (Facebook), ecommerce platforms (eBay), media (Source Bottle) and article banks (Free Sticky) popping up, navigating the World Wide Web is becoming a mammoth task for business owners everywhere! If you are unsure where to start or how to go about it, then this post is for you! This is a straight shooting, no bull run down for business web newbies]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/06/21/business-know-how-the-social-media-mix/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Top 3 Mistakes Most People Make When Writing For The Web</title>
		<link>http://blog.womensnetwork.com.au/2010/05/02/the-top-3-mistakes-most-people-make-when-writing-for-the-web/</link>
		<comments>http://blog.womensnetwork.com.au/2010/05/02/the-top-3-mistakes-most-people-make-when-writing-for-the-web/#comments</comments>
		<pubDate>Sun, 02 May 2010 05:48:38 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[online writing]]></category>
		<category><![CDATA[web writing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=720</guid>
		<description><![CDATA[Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them. 1. No relevant key words on the Home Page: Google ranks your website [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media Rules Of Engagement</title>
		<link>http://blog.womensnetwork.com.au/2010/04/03/social-media-rules-of-engagement/</link>
		<comments>http://blog.womensnetwork.com.au/2010/04/03/social-media-rules-of-engagement/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 11:46:52 +0000</pubDate>
		<dc:creator>Lauren Neilson</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[communicate effectively online]]></category>
		<category><![CDATA[rules of social media]]></category>
		<category><![CDATA[social media manners]]></category>
		<category><![CDATA[social media what not to do]]></category>
		<category><![CDATA[socialising online]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=744</guid>
		<description><![CDATA[The manner in which you communicate to your followers, fans, friends, tweeps, readers, contacts and associates, should mirror the social sophistication of the platform you are communicating through - take the time to refresh your memory on the finer points of Social Media Etiquette!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>TweetMeme is Good Good for Business!</title>
		<link>http://blog.womensnetwork.com.au/2010/03/15/tweetmeme-is-good-good-for-business/</link>
		<comments>http://blog.womensnetwork.com.au/2010/03/15/tweetmeme-is-good-good-for-business/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 09:25:16 +0000</pubDate>
		<dc:creator>Lauren Neilson</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Free Business Tools]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[how to use twitter]]></category>
		<category><![CDATA[learning how to tweet]]></category>
		<category><![CDATA[twitter for beginners]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=586</guid>
		<description><![CDATA[You would have seen it popping up everywhere on the Ever wondered what that green retweet button with the grey counter above it was? ]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/03/15/tweetmeme-is-good-good-for-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing: How To Create Compelling Offers</title>
		<link>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/</link>
		<comments>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:03:32 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[advertising copywriting]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[website writing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=723</guid>
		<description><![CDATA[Why have an offer? Offers (or incentives) are imperative because they make people sit up and take notice. Offers should stop the reader dead in their tracks and make them say &#8220;I want that!&#8221; If you don&#8217;t have an offer, it&#8217;s too easy for the reader to turn the page and move on. Even if [...]]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/03/01/marketing-how-to-create-compelling-offers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Quick &amp; Easy Ways To Write Copy That Gets Results</title>
		<link>http://blog.womensnetwork.com.au/2010/02/01/quick-easy-ways-to-write-copy-that-gets-results/</link>
		<comments>http://blog.womensnetwork.com.au/2010/02/01/quick-easy-ways-to-write-copy-that-gets-results/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 03:53:32 +0000</pubDate>
		<dc:creator>Bernadette Schwerdt</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Free Business Tools]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[australian school of copywriting]]></category>
		<category><![CDATA[bernadette schwerdt]]></category>
		<category><![CDATA[copy courses]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[copywriting courses]]></category>
		<category><![CDATA[headline writing]]></category>
		<category><![CDATA[how to write copy]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=730</guid>
		<description><![CDATA[I had the good fortune to have Apple Computers as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of old stock.  The headlines we presented were fantastic!  Amusing, outrageous, quirky. We were set to scoop the awards [...]]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/02/01/quick-easy-ways-to-write-copy-that-gets-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Have an eMarketing Plan? Next Step, Executing it!</title>
		<link>http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/</link>
		<comments>http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 10:30:30 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[communicating electronically with clients]]></category>
		<category><![CDATA[eMarketing plan]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=198</guid>
		<description><![CDATA[How to help ensure that you execute your eMarketing Plan.]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Putting Your Emails to Work!</title>
		<link>http://blog.womensnetwork.com.au/2010/01/25/putting-your-emails-to-work/</link>
		<comments>http://blog.womensnetwork.com.au/2010/01/25/putting-your-emails-to-work/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 07:24:47 +0000</pubDate>
		<dc:creator>Catriona Pollard</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Catriona Pollard]]></category>
		<category><![CDATA[CP Communications]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email tips]]></category>
		<category><![CDATA[sending regular updates]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=334</guid>
		<description><![CDATA[Most people have an email address and use it either for work or keeping in touch with family and friends. You can use email to send regular updates to people interested in your work. Sending a regular email or enewsletter is a great way to share your stories, it can also be a powerful marketing [...]]]></description>
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		<slash:comments>1</slash:comments>
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