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	<title>Women&#039;s Network Australia Blog &#187; eMarketing</title>
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	<description>The Official Blog for Womens Network Australia</description>
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		<title>Enabling Email Messages to be Shared on Social Media</title>
		<link>http://blog.womensnetwork.com.au/enabling-email-messages-to-be-shared-on-social-media</link>
		<comments>http://blog.womensnetwork.com.au/enabling-email-messages-to-be-shared-on-social-media#comments</comments>
		<pubDate>Thu, 02 Feb 2012 23:34:46 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[information technology]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=2066</guid>
		<description><![CDATA[Technology is changing so quickly that it is often difficult to keep abreast of what will best help your business to get further reach. Here are some ideas on how to incorporate email marketing when planning your online social media strategy for 2012. We are currently seeing the convergence of two rapid changes in the use of [...]]]></description>
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		<title>How Do Current Design Trends Apply to Your Email Campaigns?</title>
		<link>http://blog.womensnetwork.com.au/how-do-current-design-trends-apply-to-your-email-campaigns</link>
		<comments>http://blog.womensnetwork.com.au/how-do-current-design-trends-apply-to-your-email-campaigns#comments</comments>
		<pubDate>Mon, 30 Jan 2012 00:00:35 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[Business Trends]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[email trends]]></category>
		<category><![CDATA[emarketing trends]]></category>
		<category><![CDATA[newsletter designs]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=2753</guid>
		<description><![CDATA[If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the &#8216;Call to Action&#8217; In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Websites &#8211; It&#8217;s All About The Content</title>
		<link>http://blog.womensnetwork.com.au/websites-its-all-about-the-content</link>
		<comments>http://blog.womensnetwork.com.au/websites-its-all-about-the-content#comments</comments>
		<pubDate>Tue, 24 Jan 2012 23:00:18 +0000</pubDate>
		<dc:creator>Jane Toohey</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[CP Communications]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1813</guid>
		<description><![CDATA[Ok so you've had a web presence for three to five years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now? ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Beating the ROI Benchmark in your Email Marketing &#8211; part 5/5</title>
		<link>http://blog.womensnetwork.com.au/beating-the-roi-benchmark-in-your-email-marketing-part-55</link>
		<comments>http://blog.womensnetwork.com.au/beating-the-roi-benchmark-in-your-email-marketing-part-55#comments</comments>
		<pubDate>Sun, 08 Jan 2012 23:06:43 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[bulk personalised emails]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1909</guid>
		<description><![CDATA[This is the final part in our 5 part series on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don't achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.]]></description>
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		<title>Why Businesses With a Service to Sell Need to Know the 3Cs?</title>
		<link>http://blog.womensnetwork.com.au/why-businesses-with-a-service-to-sell-need-to-know-the-3cs</link>
		<comments>http://blog.womensnetwork.com.au/why-businesses-with-a-service-to-sell-need-to-know-the-3cs#comments</comments>
		<pubDate>Fri, 06 Jan 2012 02:13:16 +0000</pubDate>
		<dc:creator>Julie Morgan</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Stats and Facts]]></category>
		<category><![CDATA[case studies for PR]]></category>
		<category><![CDATA[diy pr]]></category>
		<category><![CDATA[diy pr tips]]></category>
		<category><![CDATA[PR tips]]></category>
		<category><![CDATA[promoting a business service]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1902</guid>
		<description><![CDATA[You may have heard that marketing a service is no different to marketing a product - while that might be true at a basic level, in the world of PR there are a few not so subtle differences.]]></description>
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		<item>
		<title>7 Things To Include In Your Email Signature</title>
		<link>http://blog.womensnetwork.com.au/7-things-to-include-in-your-email-signature</link>
		<comments>http://blog.womensnetwork.com.au/7-things-to-include-in-your-email-signature#comments</comments>
		<pubDate>Fri, 09 Dec 2011 01:34:40 +0000</pubDate>
		<dc:creator>Michele Connolly</dc:creator>
				<category><![CDATA[Business Etiquette]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[email signature]]></category>
		<category><![CDATA[email tips]]></category>
		<category><![CDATA[networking strategies]]></category>
		<category><![CDATA[professional profile]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1935</guid>
		<description><![CDATA[Your email signature can be one of the most efficient networking tools you have if you start using it. Here are some useful tips on how to maximise the advantages of expanding your email signature. ]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/7-things-to-include-in-your-email-signature/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Beating the Email Marketing Benchmark &#8211; (Part 4)</title>
		<link>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-4</link>
		<comments>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-4#comments</comments>
		<pubDate>Mon, 28 Nov 2011 01:24:02 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[bulk personalised emails]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1852</guid>
		<description><![CDATA[This is part 4 of 5 on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don't achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-4/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Navigating an Increasingly Complex Media Landscape</title>
		<link>http://blog.womensnetwork.com.au/navigating-an-increasingly-complex-media-landscape</link>
		<comments>http://blog.womensnetwork.com.au/navigating-an-increasingly-complex-media-landscape#comments</comments>
		<pubDate>Tue, 15 Nov 2011 23:33:00 +0000</pubDate>
		<dc:creator>Jane Toohey</dc:creator>
				<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=2057</guid>
		<description><![CDATA[There are millions of ways to market your business between Twitter and TV, how are you to know what medium is right for your business with so many choices? Find out the secret to taming the lion that is new marketing.]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/navigating-an-increasingly-complex-media-landscape/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Beating the Email Marketing Benchmark &#8211; (Part 3)</title>
		<link>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-3</link>
		<comments>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-3#comments</comments>
		<pubDate>Mon, 14 Nov 2011 02:41:00 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[bulk personalised emails]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Heather Maloney]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1850</guid>
		<description><![CDATA[You've succeeded in getting your customer to open your mass email. Now can you deliver on your promises? Landing pages are key in building trust with your customers, so what should they include? ]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-3/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Beating the Email Marketing Benchmark (Part 2)</title>
		<link>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-2</link>
		<comments>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-2#comments</comments>
		<pubDate>Fri, 21 Oct 2011 00:35:52 +0000</pubDate>
		<dc:creator>Heather Maloney</dc:creator>
				<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bulk personalised emails]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://blog.womensnetwork.com.au/?p=1848</guid>
		<description><![CDATA[Do you feel as though you are wasting your time on email marketing strategies? Here is another way you can boost your email marketing campaigns and save yourself time and money. ]]></description>
		<wfw:commentRss>http://blog.womensnetwork.com.au/beating-the-email-marketing-benchmark-part-2/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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