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Are the words on your marketing material reflecting the psychology and buying behaviour of consumers during tough times?
Technology is changing so quickly that it is often difficult to keep abreast of what will best help your business to get further reach. Here are some ideas on how to incorporate email marketing when planning your online social media strategy for 2012. We are currently seeing the convergence of two rapid changes in the use of [...]
If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the ‘Call to Action’ In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design – [...]
Ok so you’ve had a web presence for three to five years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now?
This is the final part in our 5 part series on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don’t achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.
You may have heard that marketing a service is no different to marketing a product – while that might be true at a basic level, in the world of PR there are a few not so subtle differences.
Your email signature can be one of the most efficient networking tools you have if you start using it. Here are some useful tips on how to maximise the advantages of expanding your email signature.
This is part 4 of 5 on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don’t achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.
There are millions of ways to market your business between Twitter and TV, how are you to know what medium is right for your business with so many choices? Find out the secret to taming the lion that is new marketing.
You’ve succeeded in getting your customer to open your mass email. Now can you deliver on your promises? Landing pages are key in building trust with your customers, so what should they include?