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Technology is changing so quickly that it is often difficult to keep abreast of what will best help your business to get further reach. Here are some ideas on how to incorporate email marketing when planning your online social media strategy for 2012. We are currently seeing the convergence of two rapid changes in the use of [...]
Are you ready for your media release to be picked up? Many business people send out loads of media releases and never expect anything back, find out how to be prepared.
If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the ‘Call to Action’ In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design – [...]
How do you position yourself as an expert in the media? There are many reasons someone would be quoted in the media, find out how that someone could be you.
Negative feedback is not something we like to hear or read, but if you are in business it is bound to happen. The question is, what are you going to do when it happens?
You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that everytime you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You’re not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.
Online social media ettiquette can sometimes be a grey area, here are three mistakes that even experienced media-ites make, and some strategies on how to avoid making them yourself.
The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that’s if you’re REALLY lucky?
Have you ever used jargon and complicated words to seem more intelligent? Did it get you what you wanted or did people just look at you confused and annoyed? Sometimes less is more, especially with your customers.
This is the final part in our 5 part series on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don’t achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.