Australia’s leading organisation for women in business. For over 21 years we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Communication Articles

Enabling Email Messages to be Shared on Social Media

February 3, 2012 | Heather Maloney

How get traction in social media with email marketing initiatives.

Technology is changing so quickly that it is often difficult to keep abreast of what will best help your business to get further reach. Here are some ideas on how to incorporate email marketing when planning your online social media strategy for 2012. We are currently seeing the convergence of two rapid changes in the use of [...]



Top 7 Tips for Managing a Media Interview

February 1, 2012 | Catriona Pollard

How to be fully prepared and ready for media interviews.

Are you ready for your media release to be picked up? Many business people send out loads of media releases and never expect anything back, find out how to be prepared.



How Do Current Design Trends Apply to Your Email Campaigns?

January 30, 2012 | Heather Maloney

Email and website designs move to a simpler and less cluttered look to increase reader response

If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the ‘Call to Action’ In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design – [...]



Australia’s Got Talent – Have You?

January 24, 2012 | Julie Morgan

When the media comes a ringing, make sure you are ready to comment.

How do you position yourself as an expert in the media? There are many reasons someone would be quoted in the media, find out how that someone could be you.



How To Deal With Negative Reviews or Blog Posts

January 23, 2012 | Ingrid Cliff

How to turn negative online comments into positives for your business

Negative feedback is not something we like to hear or read, but if you are in business it is bound to happen. The question is, what are you going to do when it happens?



10 Great Business Articles You Should Write

January 18, 2012 | Ingrid Cliff

10 great ideas that will inspire you to start writing articles about your business.

You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that everytime you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You’re not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.



3 Social Media Mistakes Even Experts Make

January 17, 2012 | Michele Connolly

Rise above the social media traps

Online social media ettiquette can sometimes be a grey area, here are three mistakes that even experienced media-ites make, and some strategies on how to avoid making them yourself.



How to Source, Define and Prepare Your Contact List

January 13, 2012 | Gai Hook

How to source and find your perfect contact list

The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that’s if you’re REALLY lucky?



How to Write Simply and Clearly – It Does Matter.

January 11, 2012 | Bernadette Schwerdt

Writing clearly for your business

Have you ever used jargon and complicated words to seem more intelligent? Did it get you what you wanted or did people just look at you confused and annoyed? Sometimes less is more, especially with your customers.



Beating the ROI Benchmark in your Email Marketing – part 5/5

January 9, 2012 | Heather Maloney

Increase your click through rate with these 7 tips

This is the final part in our 5 part series on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don’t achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.