Coinciding Your Email Campaigns with Major News

Contributed by Heather Maloney .   Heather Maloney, Founder of Contact Point IT Services and eNudge.com.au, has a Master in Technology (Information Technology) majoring in the web, and has over 16 years experience in the IT industry, most of which has been focused on delivering business benefits via the use of internet related technologies.

Heather Maloney has written 8 article(s) for us.

Visit http://www.contactpoint.com.au

Marketing Plans That Work: Remove the jargon and get results

When you are writing a marketing plan, nuke the big words and don’t use three sentences to say what you could in one. If you want your business to gather pace rather than dust, it’s vital that any marketing plan you write is easy to understand, effective for the business and easily implemented. Sounds like a no brainer, but the majority of plans – all written with the best intentions of course – end up wallowing in the bottom of filing cabinets or being used a year later as scrap paper.

A practical marketing plan can save your company from going backwards, and in the scenarios we like to see, propel it into a whole new realm. Here’s some tips regarding the best way to go about preparing a plan that you’ll want to see through and implement! Read the rest…

Stop Listening to Disorganised People!

Isn’t it frustrating when you have everything planned out and then some disorganised person puts a spanner in the works?  What should have been a simple process to complete turns into chaos! Recently I was settling on an investment property. The day prior to settlement  everything seemed to be running along smoothly with all the paperwork in order. I had even double-checked with the people concerned to confirm we had everything ready. Read the rest…

PR – There’s a story in every business

Every business has a great story to tell. But who’s telling it and what they’re saying can make all the difference. Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organisation and its target audience. Read the rest…

Get the LinkedIn Advantage

Unlike Facebook and Twitter where you can mix personal with professional, LinkedIn is specifically for business and professionals. There are over 25 million registered users from virtually every industry and profession. LinkedIn is a nonintrusive way of staying in touch with business contacts. And even better, it’s an easy entry point for small businesses looking to get into social media because it doesn’t take much time and it’s pretty easy to use. Read the rest…

The Top 3 Mistakes Most People Make When Writing For The Web

Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them. Read the rest…

When is “I Don’t Know” The Right Answer?

Lily Allen may not be an authority on business, but she hit the nail on the head with her honest, irreverent spin on a timeless mystery - “how to know what to do when you have no idea and you’re not prepared”.  In her platinum selling song, she sings:

I don’t know what’s right and what’s real anymore
And I don’t know how I’m meant to feel anymore
When do you think it will all become clear?

Everyone knows that we have been conditioned NOT to admit that we don’t know all of the right answers.  Even though we know it’s not true, our teachers, bosses, politicians and even the media have modelled this ‘fake it until you make it’ mentality.  Since the mind doesn’t know the difference between a real or imagined event, acting ‘as if’ seems like the logical solution to temporary uncertainty, or does it? Read the rest…

Social Media Rules Of Engagement

Since social media has exploded onto the scene, a new set of cultural rules has emerged to accommodate each tool and it sometimes can feel like there is a secret handshake to gain access that no-one told you about!

Firstly, it is important to understand that all social mediums were not created equal! Socialising approaches are different for each channel, for example, I would not post on my Blog in the same tone that I Tweet, and I would utilise a different approach when updating my Facebook page in comparison to updating my LinkedIn account. Read the rest…

Am I Being a Pest When I Follow Up?

Did you know that one of the biggest gripes against salespeople by decision makers is the lack of follow up? Many people resist following up because they find it uncomfortable and don’t want to seem pushy or annoying and many people don’t follow up because they simply forget. This lack of follow-up presents a great opportunity for those who are organized and take the time to do it.

Follow up is important because: Read the rest…

Marketing: How To Create Compelling Offers

Why have an offer? Offers (or incentives) are imperative because they make people sit up and take notice. Offers should stop the reader dead in their tracks and make them say “I want that!” If you don’t have an offer, it’s too easy for the reader to turn the page and move on. Even if they’re interested in your product, they won’t stop to do anything about it because they’re just too darn busy. They’ll probably say, “That looks interesting – I must get around to getting one of those.” And of course, that day never comes. So how does it actually work? Read the rest…