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WNA Blog Home » Communication Articles

Why Business Awards Are A Good Idea

February 20, 2012 | Catriona Pollard

Entering into business awards could get your business some serious recognition and build team moral. Find out how this simple idea could benefit your business.

Many businesses feel like their tooting their own horn when it comes to entering business award competitions. Learn how beneficial winning and entering business awards can be for your business.



Copywriting During a Recession

February 10, 2012 | Ingrid Cliff

In tough times consumers attention and spending moves closer to home and home events. Is your marketing message addressing this behaviour change?

Are the words on your marketing material reflecting the psychology and buying behaviour of consumers during tough times?



Enabling Email Messages to be Shared on Social Media

February 3, 2012 | Heather Maloney

How get traction in social media with email marketing initiatives.

Technology is changing so quickly that it is often difficult to keep abreast of what will best help your business to get further reach. Here are some ideas on how to incorporate email marketing when planning your online social media strategy for 2012. We are currently seeing the convergence of two rapid changes in the use of [...]



Top 7 Tips for Managing a Media Interview

February 1, 2012 | Catriona Pollard

How to be fully prepared and ready for media interviews.

Are you ready for your media release to be picked up? Many business people send out loads of media releases and never expect anything back, find out how to be prepared.



How Do Current Design Trends Apply to Your Email Campaigns?

January 30, 2012 | Heather Maloney

Email and website designs move to a simpler and less cluttered look to increase reader response

If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the ‘Call to Action’ In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design – [...]



Australia’s Got Talent – Have You?

January 24, 2012 | Julie Morgan

When the media comes a ringing, make sure you are ready to comment.

How do you position yourself as an expert in the media? There are many reasons someone would be quoted in the media, find out how that someone could be you.



How To Deal With Negative Reviews or Blog Posts

January 23, 2012 | Ingrid Cliff

How to turn negative online comments into positives for your business

Negative feedback is not something we like to hear or read, but if you are in business it is bound to happen. The question is, what are you going to do when it happens?



10 Great Business Articles You Should Write

January 18, 2012 | Ingrid Cliff

10 great ideas that will inspire you to start writing articles about your business.

You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that every time you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You’re not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.



3 Social Media Mistakes Even Experts Make

January 17, 2012 | Michele Connolly

Rise above the social media traps

Online social media ettiquette can sometimes be a grey area, here are three mistakes that even experienced media-ites make, and some strategies on how to avoid making them yourself.



How to Source, Define and Prepare Your Contact List

January 13, 2012 | Gai Hook

How to source and find your perfect contact list

The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that’s if you’re REALLY lucky?