Coinciding Your Email Campaigns with Major News

by Heather Maloney  |  August 27, 2010  |  Business News | Business Trends | Communication | Marketing | Networking | Online Business | Stats and Facts | eMarketing | productivity

 

Recently Apple launched the iPad in a number of countries outside of the USA, including America. That same day I know of at least two organisations, Borders and Domain, who sent emails out to their contacts on that exact day telling people about the tools that they now have available for the iPad.

The message to the end consumer is very clear:

  • We’re up to date.
  • We’re providing you with useful tools.

I think you will agree that the above are very powerful messages to provide to your customers.

Timing your messages to coincide with major news events - particularly when you are supplying useful tools to help people around that event - is a great strategy and should be something that you factor into your communication plan.

You could be thinking: “That’s easy for large company with big budgets”, or “But how do you know what the major news is going to be?”, or “Coinciding my emails with the news will take too much preparation time”. The answer is yes it will take effort to coincide your campaigns with major news, and that’s why it gives such a powerful message to the recipients.

So don’t discount this strategy as too hard! Factor this into your next communication plan brain storming session, or tweak your communication plan when you become aware of big news coming up. Share your thoughts by adding your comment below.

View Comments


And Then There Were Lists …

by Lauren Neilson  |  July 17, 2010  |  Business Trends | Online Business | eMarketing | social networking

The now well recognised Twitter Lists feature is a great way to organise the people you’re following on Twitter, or find new people. In reality these lists are actually Twitter’s version of a ‘groups’ feature, offering an easy way to cluster other users on Twitter into groups allowing you to get an overarching view of what they are up to without having to filter through your vast followers list or visiting each and every profile.

Lists are not just static listings of users, rather compilations of feeds from a specified set of users that you choose. What this means is that you can create a live feeding snapshot of the tweets from your users by viewing a specific list’s page. Lists are a great way of organising the people you are following into topic based groups. Lists also have the great benefit of allowing you to include people who you are not following! Read the rest…

View Comments


PR – There’s a story in every business

by Catriona Pollard  |  May 24, 2010  |  Business Strategies | Business Trends | Communication | Marketing

Every business has a great story to tell. But who’s telling it and what they’re saying can make all the difference. Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organisation and its target audience. Read the rest…

View Comments


TweetMeme is Good Good for Business!

by Lauren Neilson  |  March 15, 2010  |  Business Trends | Free Business Tools | Online Business | eMarketing | social networking

tweetmeme1

Since Twitter has reared its popular head around the web, there seem to be more chicklets (A chicklet is a feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed), plug-ins , buttons and widgets than you can poke a stick at! One in particular that you may have noticed popping up on many a blog or website is the ReTweet button! Read the rest…

View Comments


Save Time by Using RSS Feeds

by Catriona Pollard  |  February 22, 2010  |  Business Strategies | Business Trends | Online Business

Do you start your morning by visiting numerous websites to find the latest information and updates? Do you find it annoying trying to remember lots of different log in names, user names and passwords? RSS feeds can help you eliminate this time consuming process.

So what is RSS anyway?
RSS stands for Really Simple Syndication or Rich Site Summary. In its simplest form RSS can be described as a list of a web site’s new or updated content. It is a format for delivering regularly changing web content straight to your email inbox. Read the rest…

View Comments


Lipstick Business Planning

by Lynette Palmen  |  June 28, 2009  |  Business Strategies | Business Trends | Management Strategies | Women Business Owners

For the 60 percent of business owners who don’t currently have a business plan, the line ‘if you leave something in your tray long enough it will disappear’ could be the truth. When it comes to developing a business plan these days the old SWOT analysis as we once knew it seems irrelevant. Read the rest…

View Comments


Customer service just a mystery

by Lynette Palmen  |  June 8, 2009  |  Business Strategies | Business Trends | Communication | Human Resources Issues | Lynette's Life

Some days you just can’t help but think customer service is all but dead. This morning I encountered what could only be described as a comatose operator at a Woolies express checkout. I was doing my bit, on hearing the words “Next in line” I fronted up to the counter. On arrival I smiled and said “How are you today?” – there was absolute silence. So in an effort to see if the person serving me was actually alive, I repeated the question, this time in a tone that required her to display some form of basic manners and the ability of speech. She was obviously annoyed that I had engaged with her and appalled that I had an expectation of customer service. Read the rest…

View Comments


Twitter global domination for beginners

by Lynette Palmen  |  March 29, 2009  |  Business Strategies | Business Trends | Online Business | eMarketing

It seems these days that if you are not micro blogging on Twitter you’re just not with it. But with only so many hours in the day, getting your head around the functionality of the likes of Twitter, Facebook and LinkedIn etc can be an awesome task. Read the rest…

View Comments


Recession Busting Networking

by Lynette Palmen  |  March 3, 2009  |  Business Trends | Free Business Tools | Marketing | Networking

With the search now on by most businesses for ways and means to reduce costs, it’s no surprise that the tried and true art of networking is once again back in fashion. One only needs to compare the results networking achieves up against other forms of acquiring business, such as advertising or cold calling, to soon realise that the grape vine is an absolute gold mine. Read the rest…

View Comments


Women Entrepreneurs Own Space

by Lynette Palmen  |  January 10, 2009  |  Business Trends | Just for Women

It’s satisfying to know that although governments and corporates across Australia are clueless in accepting women in business as a serious market segment globally, there are growing indications of respect for female entrepreneurs along with a commercial pursuit for the money women control.

Following the opening last year of In Good Company’s unique office space for businesswomen in downtown New York, the trend continues with Dubai’s Eve Tower a 20 story office building under construction and due for completion in 2010 which will be dedicated specifically to women entrepreneurs. Whilst men will be allowed to work there, only women will be able to own office space, and women will enjoy special entrances, elevators and car parks. Wouldn’t it be great to see an Aussie based corporate office provider stepping up to the challenge? 

Lynette Palmen AM the Founder and Managing Director of Women’s Network Australia speaks to, for and about women in business. Subscribe free to WNA’s weekly eNoticeBoard Service.

View Comments


Search

Feeling social?   Find us on
Join us on Facebook Join us on LinkedIn Follow us on Twitter

Network with Women In Business
Network with Women In Business.

Calendar

September 2010
M T W T F S S
« Aug    
 12345
6789101112
13141516171819
20212223242526
27282930  

RSS FEED