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WNA Blog Home » Business Strategies Articles

Why Business Awards Are A Good Idea

February 20, 2012 | Catriona Pollard

Entering into business awards could get your business some serious recognition and build team moral. Find out how this simple idea could benefit your business.

Many businesses feel like their tooting their own horn when it comes to entering business award competitions. Learn how beneficial winning and entering business awards can be for your business.



Audit Your Network and Increase Your Results

February 15, 2012 | Robyn Henderson

A 'Networking Audit' will eliminate time wasters and help you be more productive when networking

Do you feel like networking is sometimes a waste of your time and that you just don’t seem to be getting the desired results or return on investment? Then it is time you did a ‘Networking Audit’.



Why Video Should Form Part of Your Online Marketing Strategy?

February 6, 2012 | Debra Barber

Why you should fully engage customers through video at your website.

We are living in a time when opportunity with global marketing at an all time high. Now with just a budget priced flip style video camera, you can create mind blowing marketing videos and showcase them to the world.



How to Generate More Warm Leads and Referrals

February 2, 2012 | Karen Andrews

Learn how to build successful alliances and the referrals will simply flowing in.

The power of a personal referrals to you and your business is proven to have more impact than other forms of less personalised marketing. But you will need to learn how to build strategic alliances.



How To Deal With Negative Reviews or Blog Posts

January 23, 2012 | Ingrid Cliff

How to turn negative online comments into positives for your business

Negative feedback is not something we like to hear or read, but if you are in business it is bound to happen. The question is, what are you going to do when it happens?



10 Great Business Articles You Should Write

January 18, 2012 | Ingrid Cliff

10 great ideas that will inspire you to start writing articles about your business.

You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that every time you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You’re not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.



How to Source, Define and Prepare Your Contact List

January 13, 2012 | Gai Hook

How to source and find your perfect contact list

The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that’s if you’re REALLY lucky?



How to Write Simply and Clearly – It Does Matter.

January 11, 2012 | Bernadette Schwerdt

Writing clearly for your business

Have you ever used jargon and complicated words to seem more intelligent? Did it get you what you wanted or did people just look at you confused and annoyed? Sometimes less is more, especially with your customers.



Why Businesses With a Service to Sell Need to Know the 3Cs?

January 6, 2012 | Julie Morgan

Marketing your service: Know your stats

You may have heard that marketing a service is no different to marketing a product – while that might be true at a basic level, in the world of PR there are a few not so subtle differences.



Selling in the Face of ‘Discretionary’ Spending

December 16, 2011 | Gai Hook

Your customers are going to call someone...how do you make sure it's you?

If you invest the time and effort into your customers, they will return the favor. Discover some strategies on getting to know your customers and what you should be doing for them.