
I don’t know about you, but I get annoyed when I constantly have to phone or email the same person because they don’t respond to my messages, especially if it’s for products or services that I’m interested in. The impression I form of them can include any or all of the following: Read the rest…
View CommentsIf you thought Facebook was just for keeping in touch with friends and family, think again. It can be a great way of building an online community, or simply reaching another audience online. With a Facebook Page you create a public profile that helps you to share your business and products with Facebook users. You ask people to become a ‘fan’ and you can engage with them by posting videos, photos, company news, promotions and discounts and by starting discussion groups. Read the rest…
View CommentsIsn’t it frustrating when you have everything planned out and then some disorganised person puts a spanner in the works? What should have been a simple process to complete turns into chaos! Recently I was settling on an investment property. The day prior to settlement everything seemed to be running along smoothly with all the paperwork in order. I had even double-checked with the people concerned to confirm we had everything ready. Read the rest…
View CommentsEvery business has a great story to tell. But who’s telling it and what they’re saying can make all the difference. Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organisation and its target audience. Read the rest…
View CommentsUnlike Facebook and Twitter where you can mix personal with professional, LinkedIn is specifically for business and professionals. There are over 25 million registered users from virtually every industry and profession. LinkedIn is a nonintrusive way of staying in touch with business contacts. And even better, it’s an easy entry point for small businesses looking to get into social media because it doesn’t take much time and it’s pretty easy to use. Read the rest…
View CommentsIf Financial Ignorance = Bliss. You’ll Be Blissfully Broke… Imagine for a moment that you are playing an important game of tennis. It’s the club final and you are the favourite. There is a big crowd and, as the game progresses, everything seems to be going to plan. You’re playing well and you’re winning points. Victory can’t be far away. There is only one problem: there is no scoreboard and the umpire is keeping score to herself. No one except her knows what’s really going on. Read the rest…
View CommentsThe age of features and benefits selling is dead. Remember the days when we all watched John Cleese videos on how to close a sale! Oops, maybe just a few of us baby boomers remember those days. But modern day selling is all about understanding the needs of your customer, this is where criteria based selling comes in. Read the rest…
View CommentsDid you know that one of the biggest gripes against salespeople by decision makers is the lack of follow up? Many people resist following up because they find it uncomfortable and don’t want to seem pushy or annoying and many people don’t follow up because they simply forget. This lack of follow-up presents a great opportunity for those who are organized and take the time to do it.
Follow up is important because: Read the rest…
View CommentsWell the 2010 year is well on it’s way, everyone is back in full swing brimming with positivity and confidence about the year ahead. As always at this time of year, it’s important to re-evaluate your goals and what you want to achieve this year. Remember, if ‘nothing changes, then nothing changes’ so it’s important to reflect on what worked last year, what didn’t work and what you will do differently. Read the rest…
View CommentsDo you start your morning by visiting numerous websites to find the latest information and updates? Do you find it annoying trying to remember lots of different log in names, user names and passwords? RSS feeds can help you eliminate this time consuming process.
So what is RSS anyway?
RSS stands for Really Simple Syndication or Rich Site Summary. In its simplest form RSS can be described as a list of a web site’s new or updated content. It is a format for delivering regularly changing web content straight to your email inbox. Read the rest…

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