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The power of a personal referrals to you and your business is proven to have more impact than other forms of less personalised marketing. But you will need to learn how to build strategic alliances.
Negative feedback is not something we like to hear or read, but if you are in business it is bound to happen. The question is, what are you going to do when it happens?
You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that everytime you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You’re not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.
The quality of your contact list will always dictate the success you achieve in making sales and acquiring new customers. There is no use in wasting good marketing dollars and your valuable time pumping your marketing messages out to a massive list of unqualified prospects for the sake of a 1% response rate, and that’s if you’re REALLY lucky?
Have you ever used jargon and complicated words to seem more intelligent? Did it get you what you wanted or did people just look at you confused and annoyed? Sometimes less is more, especially with your customers.
You may have heard that marketing a service is no different to marketing a product – while that might be true at a basic level, in the world of PR there are a few not so subtle differences.
If you invest the time and effort into your customers, they will return the favor. Discover some strategies on getting to know your customers and what you should be doing for them.
You’ll attract and win more clients over by giving them security. Customers like to deal with businesses that are willing to stand behind their products with solid guarantees. This is even more relevant for businesses offering their products and services online. Look at how you can turn lookers into buyers by simply offering powerful guarantees.
Every day we are faced with dozens even hundreds of decisions from the moment we wake up until the moment we fall asleep after a long day. And for some people, decision making can be stressful, confusing and a potential sabotaging tactic for their business success.
The importance of having a neat and tidy presentation of ones self can be under estimated. One simple wardrobe malfunction or uncomfortable shoe could ruin your entire day as well as put a dent in your colleagues’ opinion of you.