
Australia’s leading organisation for women in business. For over 21 years we’ve been networking, educating and inspiring women towards business success.




WNA Blog Home » Branding Articles

You may be familiar with the helpful online business networking platform, LinkedIn. If you’re not, you soon will be, and if you follow these helpful tips you’ll have the best profile for promoting yourself and your business.

Ok so you’ve had a web presence for three to five years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now?

What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.

The importance of having a neat and tidy presentation of ones self can be under estimated. One simple wardrobe malfunction or uncomfortable shoe could ruin your entire day as well as put a dent in your colleagues’ opinion of you.

You may pride yourself on having an authentic business experience with your customers, but are you actually tracking your quality systems and following through for that customer experience? It is easy to forget about the follow through; find out how to deliver on your authenticity.

In order for any promotional messages to be effective, they must be perfectly tailored to catch the attention of your target market. Knowing what is important to your target market and where their interests lie is the key.

Answer: An Opportunity for a seasonal promotion! How many end of financial year sale emails did you receive? How about special offers for the start of the ski season. Do you have your end of ski season campaign planned? Significant dates in the calendar are increasingly used as an opportunity to run a special offer in order [...]

You might not have given it much thought, but how you sign off on the emails you send out is leaving recipients with an impression of you and your business. Read on to get some great ideas to consider when developing your email signature. In closing you need to make sure that you’re making a positive and lasting impression.

Deciding on the name for any new business is a challenging proposition. Ensuring your business name doesn’t infringe on anyone else’s trademark is vitally important, however ensuring your choice enhances your branding in the market place is equally important. Jane Toohey outlines a 6 step process to making the job of selecting a business name easier.
One of the most effective ways to stand out from your competitors is by taking the necessary steps to position yourself as an expert in your field of business. It’s a great way to draw attention to your business and increases the profile of your brand. Use these great tips to hog some limelight in your industry.