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Have you ever used jargon and complicated words to seem more intelligent? Did it get you what you wanted or did people just look at you confused and annoyed? Sometimes less is more, especially with your customers.
This is the final part in our 5 part series on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don’t achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.
You may have heard that marketing a service is no different to marketing a product – while that might be true at a basic level, in the world of PR there are a few not so subtle differences.