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WNA Blog Home » Articles

Is Solar Power Suitable for Your Business?

January 31, 2012 | Tessa Muldoon

Understanding the concept of solar power and how to adapt it to your business could save you hundreds of dollars a year.

There’s a lot said about rising power prices and the possibility that steep increases of up to 50% may bankrupt people in the future. Solar electricity is way to make your empty roof space work for you and put more money back in your pocket. But where do you start? With so many solar companies [...]



How Do Current Design Trends Apply to Your Email Campaigns?

January 30, 2012 | Heather Maloney

Email and website designs move to a simpler and less cluttered look to increase reader response

If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the ‘Call to Action’ In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design – [...]



A Few Tips on Creating a LinkedIn Profile

January 27, 2012 | Leanne Peard

Optimise your LinkedIn profile and make it work for you.

You may be familiar with the helpful online business networking platform, LinkedIn. If you’re not, you soon will be, and if you follow these helpful tips you’ll have the best profile for promoting yourself and your business.



Websites – It’s All About The Content

January 25, 2012 | Jane Toohey

Wondering why your website isn't gaining traffic? When was the last time you updated the content?

Ok so you’ve had a web presence for three to five years, you did the right thing and developed a website when everyone was saying you had to have one. But what does it actually do for you now?



Australia’s Got Talent – Have You?

January 24, 2012 | Julie Morgan

When the media comes a ringing, make sure you are ready to comment.

How do you position yourself as an expert in the media? There are many reasons someone would be quoted in the media, find out how that someone could be you.



How To Deal With Negative Reviews or Blog Posts

January 23, 2012 | Ingrid Cliff

How to turn negative online comments into positives for your business

Negative feedback is not something we like to hear or read, but if you are in business it is bound to happen. The question is, what are you going to do when it happens?



Set Up Your Facebook Personal Profile For Business Success

January 20, 2012 | Natalie Alaimo

Can your personal Facebook page affect you professionally?

Some may think your personal Facebook profile has nothing to do with your business pages. Find out how a personal profile can help or hinder your business.



The Top 11 Reasons Why People Purchase

January 19, 2012 | Bernadette Schwerdt

Do you know why your customers buy from you?

What is the driving force behind consumers? The reasons are generally the same no matter which way you approach it. From Ferraris to coffee machines find out why your customers buy your product.



10 Great Business Articles You Should Write

January 18, 2012 | Ingrid Cliff

10 great ideas that will inspire you to start writing articles about your business.

You know you should be doing it, every seminar and workshop you attend reminds you of the value of writing business articles. So why is it that every time you get to the point of sitting at your computer to tap something out, your mind goes completely blank. You’re not alone, very few people can actually come up with great story lines. Here are 10 business article ideas that you can get started on today.



3 Social Media Mistakes Even Experts Make

January 17, 2012 | Michele Connolly

Rise above the social media traps

Online social media ettiquette can sometimes be a grey area, here are three mistakes that even experienced media-ites make, and some strategies on how to avoid making them yourself.