Australia’s leading organisation for women in business. For over 21 years we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Articles

Are You a Confident Decision Maker?

November 30, 2011 | Robyn Henderson

With a million decisions coming across your desk everyday, it's no wonder you get stressed.

Every day we are faced with dozens even hundreds of decisions from the moment we wake up until the moment we fall asleep after a long day. And for some people, decision making can be stressful, confusing and a potential sabotaging tactic for their business success.



Beating the Email Marketing Benchmark – (Part 4)

November 28, 2011 | Heather Maloney

Is your audience receiving your emails?

This is part 4 of 5 on Beating the ROI Benchmark for Email Marketing. Because email marketing is so cheap, many email campaigns are executed without much thought to the details, and often don’t achieve anywhere near the average return on investment reported by the US DMA of $43.52 for every $1 spent.



Have A Go-To Outfit For Business Meetings

November 25, 2011 | Michele Connolly

Have a Go-To Outfit that makes you stand out in business meetings

The importance of having a neat and tidy presentation of ones self can be under estimated. One simple wardrobe malfunction or uncomfortable shoe could ruin your entire day as well as put a dent in your colleagues’ opinion of you.



How to Create a Facebook Business Page without a Personal Profile

November 23, 2011 | Debra Barber

Getting your business involved in Social Media

You want to use Facebook for your business but you don’t want to get involved personally in online social networking? Well you’re one simple video away from reaching your goal.



The Value of Being Authentic in Business

November 18, 2011 | Helen O'Neill

How are you keeping up your authenticity in business? Sometimes all it takes is a phone call.

You may pride yourself on having an authentic business experience with your customers, but are you actually tracking your quality systems and following through for that customer experience? It is easy to forget about the follow through; find out how to deliver on your authenticity.



Navigating an Increasingly Complex Media Landscape

November 16, 2011 | Jane Toohey

Do the research. Get to know your customers.

There are millions of ways to market your business between Twitter and TV, how are you to know what medium is right for your business with so many choices? Find out the secret to taming the lion that is new marketing.



Beating the Email Marketing Benchmark – (Part 3)

November 14, 2011 | Heather Maloney

Content hooks them, landing pages reel them in

You’ve succeeded in getting your customer to open your mass email. Now can you deliver on your promises? Landing pages are key in building trust with your customers, so what should they include?



Sweeten the Deal and Win More Customers

November 11, 2011 | Amanda Falconer

What is that special something that makes your customers leave smiling?

There are hundreds of businesses selling exactly the same product. So why is it that one business can do so well and yet another just down the road struggles to make ends meet? They have the same product so what’s the issue at play here? Well, in business it’s not about a product it’s about customers and how they feel when dealing with a business. What are you doing to go that extra mile to make your clients smile?



You’ve Decided to Exhibit: Make the most of it

November 9, 2011 | Gai Hook

Giveaways, Networking, Entertainment: What makes your expo presence special?

Exhibiting your product or service can be an excellent way to grow your business and network, but keeping track of everything you need to do and get for a trade table exhibit can be hectic to say the least.



Want To Write But Can’t Get Started?

November 7, 2011 | Bernadette Schwerdt

If you're stuck for inspiration when writing copy, try a change of scenery.

Writers block can be a dangerous thing, especially when you’re trying to meet a deadline. Whether it’s writing copy for a brochure, updating your website, or trying to think of that catchy copy that will go out in this weeks newsletter, these tips are for you.