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WNA Blog Home » Articles

Outsourcing Sales: What Choice Do We Have?

September 30, 2011 | Gai Hook

You need the right team to back up your sales.

What is the difference between call centres and personalised outbound call services and why does it matter? Find out more about phone sales and what options are available to your business.



Yes, You Can DIY Publicity! It’s All In The Preparation

September 28, 2011 | Julie Morgan

7 tips in getting your story heard

If you’ve got a great story to tell, chances are the media will think so too – that is, if you’ve put in the time to make your news compelling.



Addressing Your Clients Issues Not Your Own

September 23, 2011 | Bernadette Schwerdt

Do the research and find out who your copy is talking to.

In order for any promotional messages to be effective, they must be perfectly tailored to catch the attention of your target market. Knowing what is important to your target market and where their interests lie is the key.



Climbing the Facebook NewsFeed

September 20, 2011 | Natalie Alaimo

Where does your Fan Page rank on Facebook?

Have you ever heard of Edgerank? If you haven’t, you should get acquainted. Read on to find out how Edgerank can help your Facebook Page succeed.



Facebook Accounts – Which one is right for you?

September 20, 2011 | Natalie Alaimo

With so many accounts to choose from, Facebook can be confusing. Find out how to simplify.

There are so many different options when using Facebook, how do you know if you need a Facebook Group, a Facebook Business Page, or a Facebook Profile? Find out which option suites your business and why.



Exclusive Scoops, Are They Worth It?

September 16, 2011 | Catriona Pollard

The media loves an exclusive story, but are they good for your business?

In the journalistic world, an exclusive story can be a diamond in the rough, but is giving an exclusive story of benefit to you? What are the positives and negatives of giving an exclusive about your company to a journalist?



How to: Increase Traffic to Your Online Shop

September 9, 2011 | Michael Phipps

How to get up that search engine ladder

Pay for click advertising is a great tool for generating traffic, but when your budget is tight, what other options do you have? This article explains the various ways of increasing traffic to your website, greatly improving your chances of making more sales.



What does Father’s Day and the end of the ski season have in common?

September 2, 2011 | Heather Maloney

Think about how you are using seasonal celebrations to market and promote your business.

Answer: An Opportunity for a seasonal promotion! How many end of financial year sale emails did you receive?  How about special offers for the start of the ski season.  Do you have your end of ski season campaign planned? Significant dates in the calendar are increasingly used as an opportunity to run a special offer in order [...]