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In business as well as in personal life, first impressions are the key to whether a relationship lasts or not. Customers make lasting judgements on their first meeting with you. Here are some key tips on how to make that perfect first impression.

With the advancement in technology we’re no longer restricted to just doing business with those in close proximity. Many of us have clients not only interstate but often we find we are dealing with customers around the globe. This article discusses strategies you can use to develop and connect with your network of clients who are scattered far and wide.

Many people don’t realise how simple it can be to make a video for your business. It doesn’t always have to be a laborious and expensive process. Find out how to market your business without having to be in front of a camera.

You might not have given it much thought, but how you sign off on the emails you send out is leaving recipients with an impression of you and your business. Read on to get some great ideas to consider when developing your email signature. In closing you need to make sure that you’re making a positive and lasting impression.