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Deciding on the name for any new business is a challenging proposition. Ensuring your business name doesn’t infringe on anyone else’s trademark is vitally important, however ensuring your choice enhances your branding in the market place is equally important. Jane Toohey outlines a 6 step process to making the job of selecting a business name easier.
Forget about social media and your website for a second. Most successful businesses these days claim that word of mouth advertising is arguably their #1 source of lead generation. AMANDA FALCONER looks at 5 word of mouth business strategies that won’t cost you the earth.
One of the most effective ways to stand out from your competitors is by taking the necessary steps to position yourself as an expert in your field of business. It’s a great way to draw attention to your business and increases the profile of your brand. Use these great tips to hog some limelight in your industry.
Offering your customers a conditional offer can be the difference between them choosing you over your competitors. Bernadette Schwerdt uncovers how you can utilise conditional offers to boost your sales…
Creating a Twitter account for your business opens up opportunities for communication and attracting new customers for your business. Catriona Pollard will help you to boost your business through the use of Twitter with just a few simple tips.