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Whether you’re trying to gain the interest of a potential customer, trying to get the attention of a journalist or simply explaining what you do, having a strong elevator pitch is your key to success. Catriona Pollard identifies seven simple steps to get your elevator pitch started…
Upselling is a simple yet effective means for encouraging your customers to purchase more than one of your products or services. Karen Andrews identifies several example strategies you can implement within your business…
Gaining free publicity through the media can seem like a challenge. The answer lies in knowing who to contact and when. Featured in the media regularly, Rhondalynn Korolak offers five tips to becoming more media friendly…
Do you know how many people read the copy you spend hours crafting? Bernadette Schwerdt shares a marketing formula guaranteed to grab the attention of your target market…