Australia’s leading organisation for women in business. For over 21 years we’ve been networking, educating and inspiring women towards business success.
WNA Blog Home » Articles
Recently Apple launched the iPad in a number of countries outside of the USA, including America. That same day I know of at least two organisations, Borders and Domain, who sent emails out to their contacts on that exact day telling people about the tools that they now have available for the iPad.
Knowing why your customer needs your service is the first thing you need to know when writing copy. If you’re selling services, it can be quite hard to sell the benefit because you don’t have a physical product to show. In that case, you have to focus on other aspects like personal service, warranties, expertise or unique selling propositions.
In the 20 years that I have been heading up WNA women have made headway in so many areas and in others there’s so much work to be done. Not sure if you caught the content of a recent survey of head hunters in the UK, it suggests that taking even a few months’ career break for the sake of children can harm a woman’s prospects of winning a top executive job.
We’ve all heard the expression ‘Keep It Simple’. It’s a lofty goal in some ways as running a business seems to get more and more complicated every day.
When Ernest Hemingway coined that phrase, life was in some ways simpler – much simpler, but of course he didn’t have to grapple with computers, the Internet, search engine optimisation, social media and all those other tools we need to keep a business running. Sure, he had other problems 
but running a small business was not one of them.
For many people, just the thought of sales evokes terror and fear. Many business owners and salespeople that I have met and worked with have experienced some type of fear relating to sales or the sales process and typically, it’s a ‘fear of rejection’. When I started my sales career, I faced the similar fears [...]