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WNA Blog Home » Articles

Do We Really Have To PUSH Women On To Boards?

June 27, 2010 | Rhondalynn Korolak

When I first arrived in this country several years ago, I struggled to find anyone who would hire me in a senior management capacity. I found this puzzling since I have two degrees, two professional designations and very solid work experience with recognised international brands. The MAIN reason I was given by organisations was that I “lacked [...]



The Difference Between a Feature and Benefit and Why It Matters!

June 13, 2010 | Bernadette Schwerdt

 I saw an advertisement a while back that promoted the benefits of getting your doona dry cleaned. In fact, I liked the advertisement so much that I actually took my doona in to get dry cleaned, only to find out that the cost to dry clean it was almost double the price of what I [...]



Marketing Plans That Work: Remove the jargon and get results

June 6, 2010 | Jane Toohey

A marketing plan that is simple, effective and implemented