Australia’s leading organisation for women in business. For over 21 years we’ve been networking, educating and inspiring women towards business success.
WNA Blog Home » Articles
Sales objections are simply reasons or concerns that a prospective client has as to why they won’t make a decision when you want them to. You will hear statements such as: Sounds good, let me think about it. It sounds great but not just yet. We do this already. We don’t get any complaints. Our [...]
Every business has a great story to tell. But who’s telling it and what they’re saying can make all the difference. Public Relations is all about effective communication. It helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between an organisation and its target audience.
Unlike Facebook and Twitter where you can mix personal with professional, LinkedIn is specifically for business and professionals. There are over 25 million registered users from virtually every industry and profession. LinkedIn is a nonintrusive way of staying in touch with business contacts. And even better, it’s an easy entry point for small businesses looking [...]
If Financial Ignorance = Bliss. You’ll Be Blissfully Broke
Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them.