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Whilst women are continually finding it a struggle to secure childcare places, it seems, according to the Government, they are simply imagining there is an issue. Not sure if you read about it, but late last week the Rudd Government broke its 2007 election promise to build 260 new childcare centres. Apparently the reason behind [...]
The age of features and benefits selling is dead. Remember the days when we all watched John Cleese videos on how to close a sale! Oops, maybe just a few of us baby boomers remember those days. But modern day selling is all about understanding the needs of your customer, this is where criteria based [...]
Everyone knows that we have been conditioned NOT to admit that we don’t know all of the right answers. Even though we know it’s not true, our teachers, bosses, politicians and even the media have modelled this “fake it until you make it” mentality. Since the mind doesn’t know the difference between a real or imagined event, acting ‘as if’ seems like the logical solution to temporary uncertainty, or does it?