March 1, 2010
Business News, Human Resources Issues, Workplace Issues
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Over the week-end you may have read about the KPMG report that was commissioned to review the role of the Equal Opportunity for Women in the Workplace Agency. The report is currently being considered by the Federal Government. One of the recommendations seems to have grabbed attention – it’s the one about workplaces being encouraged to have a voluntary 40 percent female representation at all levels within a three to five year period or wear a penalty. Read the rest…
Contributed by
Lynette Palmen.
Lynette Palmen AM is the Founder and Managing Director or Women's Network Australia. She started WNA 20 years ago to offer support, inspiration and services that would inspire women to succeed in their career and business endeavours. WNA is now the Nation's premier networking organisation for business and professional women. T: 1800 052 476.
Lynette Palmen has written
43 article(s) for us.
Visit http://womensnetwork.com.au
March 1, 2010
Communication, Marketing, Training, eMarketing
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Why have an offer? Offers (or incentives) are imperative because they make people sit up and take notice. Offers should stop the reader dead in their tracks and make them say “I want that!” If you don’t have an offer, it’s too easy for the reader to turn the page and move on. Even if they’re interested in your product, they won’t stop to do anything about it because they’re just too darn busy. They’ll probably say, “That looks interesting – I must get around to getting one of those.” And of course, that day never comes. So how does it actually work? Read the rest…
