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I had the good fortune to have Apple Computers as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of old stock. The headlines we presented were fantastic! Amusing, outrageous, quirky. We were set to scoop the awards [...]
Search Engine Marketing (SEM), or in simple terms, web marketing, can be very confusing for business owners so my intention with this article is to simplify it and give you an overview of what it’s all about. In essence, SEM is the art of driving traffic to your site, converting prospects into paying customers and [...]