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Do you start your morning by visiting numerous websites to find the latest information and updates? Do you find it annoying trying to remember lots of different log in names, user names and passwords? RSS feeds can help you eliminate this time consuming process. So what is RSS anyway? RSS stands for Really Simple Syndication [...]
You are reading a business style blog right now - but have you thought about creating one for your business? Blogs create marketing opportunities that allow businesses to interact with customers like never before. As the blog has evolved - and because it is an interactive medium where readers can comment on the articles, or ‘posts’ [...]
It is critical, particularly during challenging economic times, that business owners recognize their employees for all their hard work. If you can reaffirm and re-enforce your team members’ value and contribution while your organization is coping with the global downturn, you stand a better chance of retaining your best people when the economy turns around and opportunities to leave become plentiful.
I had the good fortune to have Apple Computers as one of my advertising clients. They asked us to come up with a series of headlines for a 24-page brochure to get rid of a bunch of old stock. The headlines we presented were fantastic! Amusing, outrageous, quirky. We were set to scoop the awards [...]
Search Engine Marketing (SEM), or in simple terms, web marketing, can be very confusing for business owners so my intention with this article is to simplify it and give you an overview of what it’s all about. In essence, SEM is the art of driving traffic to your site, converting prospects into paying customers and [...]