http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/ The Official Blog for Womens Network Australia Tue, 27 Jul 2010 13:51:03 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blog.womensnetwork.com.au/2010/01/31/have-an-emarketing-plan-next-step-executing-it/comment-page-1/#comment-1591 Andee Sellman, One Sherpa Mon, 22 Feb 2010 01:39:13 +0000 http://blog.womensnetwork.com.au/?p=198#comment-1591 Thanks for the reminder Heather.<br>I would say that the area where we have failed more than any other is outbound email. Often we have simply forgotten our customers when they've continued to buy from us so this year we're looking at making regular outbound email an integral part of the business. Having said that we're looking for the right balance between making offers and providing solid valuable free information. One thing I'm conscious of is 'burning our list' by asking them to buy all the time. Thanks for the reminder Heather.
I would say that the area where we have failed more than any other is outbound email. Often we have simply forgotten our customers when they've continued to buy from us so this year we're looking at making regular outbound email an integral part of the business. Having said that we're looking for the right balance between making offers and providing solid valuable free information. One thing I'm conscious of is 'burning our list' by asking them to buy all the time.

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