Have an eMarketing Plan? Next Step, Executing it!

January 31, 2010 10:30 pm Heather Maloney Business Strategies, Marketing, Online Business, eMarketing, productivity

Taking the time to formulate an emarketing plan is time very well spent.  Your plan should consist of broadly:

  1. Frequency of messages and target group/s
  2. Type/s of content to be included in each message
  3. General plan for which content to be included in each message, mapped out for at least 6 months

But this post is actually about how to make sure you actually execute your plan [if you don't have one, and you don't know how to start, stop reading this now, and check out my step by step process for creating a email communication plan, then come back here and keep reading!]

To help ensure that you execute your emarketing plan:

  1. Keep in mind the following important facts:
    • If you are not communicating with your customers and prospects on a regular basis, your competitors might be talking to them instead. 
    • If you provide a wide range of products and services, it is easy for your existing customers to be unaware of some of the products and services you offer.  You can increase the understanding of your clients through value adding ways of talking about the breadth of your products and services.
    • Even if your audience doesn’t read every element of every one of your communications, they still get the message that you are thriving, and are interested in them.
  2. If your emarketing solution provides you with a tool to store your eMarketing Plan make sure you use it. It should allow you to add information for each message when useful input comes to hand, and that’s a great help: potentially giving you lots of useful input and ideas waiting for when you start writing your message.
  3. Diairise the job of writing your communications, giving the writer plenty of time to get the next message ready.
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Heather Maloney
Contributed by Heather Maloney.   Heather Maloney, Founder of Contact Point IT Services and eNudge.com.au, has a Master in Technology (Information Technology) majoring in the web, and has over 16 years experience in the IT industry, most of which has been focused on delivering business benefits via the use of internet related technologies.

Heather Maloney has written 6 article(s) for us.

Visit http://www.contactpoint.com.au

  • Thanks for the reminder Heather.
    I would say that the area where we have failed more than any other is outbound email. Often we have simply forgotten our customers when they've continued to buy from us so this year we're looking at making regular outbound email an integral part of the business. Having said that we're looking for the right balance between making offers and providing solid valuable free information. One thing I'm conscious of is 'burning our list' by asking them to buy all the time.
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