5 Quick Tips to Stimulate your Sales Efforts in 2010

by Karen Andrews | January 18, 2010 | Business Strategies | Sales

When you run a small business and don’t have sales or marketing experience it can be often be very frustrating when you want to increase your sales but you’re not sure what to do or where to start. For many people the mere thought of sales makes them go weak at the knees, so it tends to be the first thing that is avoided and the last thing to do; yet it is critical to the success of your business.

Here are 5 quick tips anyone can use to get you motivated and taking the steps toward increasing your sales.

Set monthly goals. What do you want to achieve each and every month? It can be related to sales figures, client numbers, units sold or even the number of networking events and client meetings you would like to have. Write them down and evaluate your progress in the middle and end of the month
Re-evaluate your value and benefits. Forget about the process of what you do or the specifics of your products and services and instead focus on the value and ‘benefits’ that you offer. This may need to change for different clients and different industries, e.g. Offering a Recruitment Services is simply the process, the value and benefit is the time and money saved by sifting through resumes and placing a quality candidate that is suited not only to the position but the environment and the culture.
Do some analysis of your clients. The simplest and cheapest way of increasing sales is to look through your client base. Do they buy all your products and services? Are there other departments or divisions that are not aware you are a supplier? Arrange a meeting with your client and get to know more about their organisation. Ask them if they know anyone in the organisation they could refer you to.
Visit your clients. As I mentioned above, get out and see your clients and gain a better understanding of their business and other opportunities that may be available. It gives you a chance to inform your clients of products and services that they may not be aware of, strengthens the relationship and helps maintain client loyalty. Remember people buy people.
Look at alternative ways of generating enquiries. Start an email newsletter that offers valuable and useful information to position you and your business as the experts. Make sure your website is generating enquiries – your website is your most cost effective form of prospecting so make sure it can be found on the internet. Set up Google Adwords, ensure your site is search engine optimized, contribute to blogs, submit articles or set up twitter, LinkedIn or Facebook pages. It all helps to build your online brand, helps prospects to find you and increase enquiries.Implement any one of these tips and you’ll see a massive improvement in your sales this year.

Contributed by Karen Andrews . Karen Andrews is the Director of Shine Sales Solutions, a Sydney based Sales Coach and Sales expert, that works with businesses to increase sales and increase sales confidence through strategy development, sales management, sales coaching and mentoring. Since its inception in 2003 Shine Sales Solutions has been assisting businesses to manage and motivate their sales staff to achieve success and increase profits. P: 02 9437 6500, E: kandrews@shinesales.com.au Twitter: karenandrews.

Karen Andrews has written 9 article(s) for us.

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