Have an eMarketing Plan? Next Step, Executing it!

Taking the time to formulate an emarketing plan is time very well spent.  Your plan should consist of broadly:

1. Frequency of messages and target group/s
2. Type/s of content to be included in each message
3. General plan for which content to be included in each message, mapped out for at least 6 months

But this post is actually about how to make sure you actually execute your plan [if you don't have one, and you don't know how to start, stop reading this now, and check out my step by step process for creating a email communication plan, then come back here and keep reading!] Read the rest…

Contributed by Heather Maloney .   Heather Maloney, Founder of Contact Point IT Services and eNudge.com.au, has a Master in Technology (Information Technology) majoring in the web, and has over 16 years experience in the IT industry, most of which has been focused on delivering business benefits via the use of internet related technologies.

Heather Maloney has written 8 article(s) for us.

Visit http://www.contactpoint.com.au

Putting Your Emails to Work!

Most people have an email address and use it either for work or keeping in touch with family and friends. You can use email to send regular updates to people interested in your work.

Sending a regular email or enewsletter is a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your art. Read the rest…

5 Quick Tips to Stimulate your Sales Efforts in 2010

When you run a small business and don’t have sales or marketing experience it can be often be very frustrating when you want to increase your sales but you’re not sure what to do or where to start. For many people the mere thought of sales makes them go weak at the knees, so it tends to be the first thing that is avoided and the last thing to do; yet it is critical to the success of your business.

Here are 5 quick tips anyone can use to get you motivated and taking the steps toward increasing your sales. Read the rest…

ITube, TheyTube, We all Scream for YouTube!

YouTube is well known and well used. With something from just about every category you can think of from comedy (the Death Star canteen video with Eddie Izzard), to charity and not-for-profit (RSPCA advertisement), to education (The Harvard Channel) it really does seem to have it all.

Owned and run by Google, the site has a global reach with the functionality and brand awareness to back it up. But can it help you promote your business, products and services? Read the rest…

Is Your Business Ready for 2010?

Over the next few weeks, anything can change in your business. You’ll find that people often make decisions about what they will and won’t be doing in the new year. You will want to make sure that your business not only survives but thrives next year. Read the rest…