Have you ever arrived for an appointment at the correct time only to be told the person you are seeing is running late? I’m sure that has happened to you on many occasions. In the story I’m about to relay to you, this incident happened to one of my clients recently. Read the rest…
For some of us, one location for our business is more than enough. For others, venturing online, into new suburbs and cities is crucial for maximizing returns on equipment, your brand, your products and potential. But what about expanding your business into Asia? Have you ever been tempted to take on the Dragon or are you happy enough to let your competitors pounce? Read the rest…
“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” William Arthur Ward.
I was reminded of this brilliant principle last week when I spoke to one of my business coaching clients. There can be no doubt that we are living in interesting times…the global financial crisis has impacted overall spending and consumer sentiment - and this has hurt many small businesses around the country. It’s no good hoping that circumstances will change - in order to survive we all need to dig deep and find creative ways to work smarter not harder. Read the rest…
Guest Contributor: Catriona Pollard
Case studies provide ideal opportunities to leverage business successes and can be used to reinforce your core messages through ’story telling’. They provide audiences, including journalists, with a picture of the benefits your business provides its clients.
Market research consistently shows managers refer to the experiences of their peers when making purchase decisions. You most likely have many ’stories’ and it would be a shame if you didn’t tell your audiences about the successes you have. Read the rest…
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