Business Growth: Segment Your eList

November 9, 2009 eMarketing View Comments

Guest Contributor: Heather Maloney

This year I was  on holidays in Dubai during the middle of Ramadan in which most people do not eat or drink anything during daylight hours.  It brought to my attention again that the way you market to different people needs to be very different during different times of the year.  It was also very hot in Dubai at that time and the hotel where I was staying offered a discount off the evening meal equal to the temperature reached during the day – so on my first day there you could get 42% off the restaurant bill! Read the rest…

Heather Maloney
Contributed by Heather Maloney.   Heather Maloney, Founder of Contact Point IT Services and eNudge.com.au, has a Master in Technology (Information Technology) majoring in the web, and has over 16 years experience in the IT industry, most of which has been focused on delivering business benefits via the use of internet related technologies.

Heather Maloney has written 7 article(s) for us.

Visit http://www.contactpoint.com.au