Use Customer Touch Points to Grow your list – Part 2
September 14, 2009 8:05 pm eMarketingGuest Contributor: Heather Maloney
Contining to grow your Email / SMS Subscriber List by promoting your communications in all your customer touch points is very important as it does two things: 1/ ensures that you keep focused on your communications with your customers. If your emailing / sms list is continuing to grow there will be less chance that you will tire of sending your messages, and 2/ adds new prospects to the start of the sales process. Most people need to feel that they trust you and understand what you can do for them before they will be ready to buy.
In my post last week I shared the first 5 of my 10 ideas for ensuring you are making the most of all your customer touch points. Here are the next 5 ideas - how do you score yourself on each of these?
- Business Cards - if there’s space, include your unique selling proposition and how to sign up for your mailing list, perhaps on the back of your card. You can also have cards printed that have a perforated tear off section that a prospect can fill in to give you permission to add them to your list. As you hand your card to a customer or prospect, that will also act as a prompt for you to ask the consent question.
- Letterhead and other Stationery - include a statement of the benefits of your products and services, and a web address to sign up for your newsletter – again describing in brief the benefits and timeframe for sending.
- Printed / Online Directory listings - depending upon available space, your slogan or statement of benefits of working with your organisation should be included in the listing.
- Meetings Prospects at Networking Events - if you meet a person who is genuinely interested in your products or services, but might not be quite ready to transact with you yet, ask them if they would like to be added to your mailing list to hear about what your other customers are doing / hear about special offers etc.
- Front page of your Website - this seems obvious, but many businesses who have a mailing list don’t promote it well on their website. It should be on the front page of your site, allowing a visitor who is interested in your offering, but not yet ready to transact, to still connect with you.
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