Networking - The Social Norms
November 17, 2008 11:04 pm Business Trends, Networking, eMarketingThe business community is currently a-buzz with the virtues of social networking and how it can return results for business success. Just to get a feel for what all the hype is about, this past week-end I decided to bite the bullet and spend some time familiarising myself with the Top 5 social networking sites.
It was a bit like doing 5 networking events in the one day. I was totally exhausted and over it by the end. My conclusion after the exercise was that exactly the same mistakes being made by those networking real time have now transferred to social networking sites.
Here are my thoughts:
Be Selective: As is the case with networking organisations, joining multiple social sites won’t help you achieve better business results. You’re much better off selecting two favourite social sites and spending time working them to their fullest extent. Throwing enough mud hoping some of it sticks doesn’t work real time and it’s not going to work online either.
Stay on Target: If aiming to attract and influence potential clients, select social sites where your style of clients hang out. At all times keep your branding and position in the market place top of mind.
Maintain Image: Decide how you want to be perceived in the market place and write your content with this point in mind. Balance it with the type of personal stories your target market can relate to and if you have a keen sense of humour share this along the way.
Stay on Purpose: Sure building your business and product profile online is the aim of the game but full on selling inhibits relationships. If you don’t want to be avoided like the plague provide content rich information and resources and you’ll attract a steady stream of followers.
Lynette Palmen AM, Founder and Director, Women’s Network Australia. Subscribe free to WNA’s weekly eNoticeBoard service or attend a WNA networking event in your region.
