Growing Your Online Business

August 25, 2008 12:10 am admin eMarketing

Frankly these days if you don’t have an online presence you have no hope of succeeding in business. Over the past year I have spent a vast amount of my time soaking up everything I can about everything online.

At times it’s been a real struggle but I am so enjoying developing my new skills set. Very soon Women’s Network Australia will celebrate its 20th year and I know that for the organisation to be relevant and celebrating its 30th birthday we have to progress and build our online and multimedia functions.

For those who still question the success of online marketing take note of Sportsgirl’s Chief, Elle Roseby and what she has accomplished in the last 12 months. Imagine if she’d sat there relying on foot traffic into their stores. Doesn’t rate thinking about really!!

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Contributed by Lynette Palmen.   Lynette Palmen AM is the Founder and Managing Director or Women's Network Australia. She started WNA 20 years ago to offer support, inspiration and services that would inspire women to succeed in their career and business endeavours. WNA is now the Nation's premier networking organisation for business and professional women. T: 1800 052 476.

Lynette Palmen has written 43 article(s) for us.

Visit http://womensnetwork.com.au

  • such a great site you have!

    Online presence is a must nowadays with thousands or even millions of people accessing the internet to search for something. Websites should be created in an attractive manner so that consumers would choose to stay rather than navigate away from your page.
  • The power of the internet is amazing.In my two businesses D&G Hair Gallery and D&G Beauty I have the freedom of promoting current offers, uploading photos and current salon news. It saves me time and money and is very effective. I made my own website through smartyhost which was so easy and cheap. I can update the site anytime I need to which also is cost effective as I don't need to pay a web designer to do that for me.These days I feel that an online presence is mandatory.
  • I can absolutely empathise with Lynette regarding the amount of time it has taken me to learn about all things on line. I also agree that online technology opens so many opportunities to people and it is the way of the future.

    The power of the internet has allowed us to create freedom and flexibility in our business, moving it from a traditional bricks and mortar to and online, totally transportable and highly leveraged model. This saves time, money and resources and has increased our income by 500% and our happiness by 1000%!

    I'm so convinced about the power of the net for connecting and generating freedom, I've decided to teach all that I've learnt to women who want to develop an online presence and generate income and freedom. We have a free webcast (utilising the amazing technology available) about getting started online on December 17th for anyone who is interested.

    Opportunities are abundant and these days it is so much easier to get on line with no experience. I look forward to connecting with anyone interested in building mutual online opportunities.

    With Grati-Tude
    Robyn
    www.choosethetude.com
  • Hi Ladies.
    Yes, I certainly think that an online presence is mandatory for businesses these days. it's like your business card or brochure was many years ago. It's a great place to have all your important information so you don't have to blurt it all out in one breath when meeting someone. Subconsciously, we already judge the professionalism and commitment of a business as to whether they have a website or not, and then the more expensive the product or service the more professional the site should be. However, in saying that, a website is nothing if no-one sees it and this is where old fashion networking, relationship building and referrals comes into to play, alongside website marketing strategies such as SEO and adwords etc..
  • Yes, I cannot think of what my business would be like sans the internet! Actually it wouldn't exist. Great platform for connecting with people and sharing resources and information. Streamlines activities and evens allows you to experiment without all those overhead costs, all you need is patience and time.
  • I totally agree. The online medium will be the way to go in the future and we will be using press releases to market our online stores more and more and it will become a norm. I've just started my online store a couple of weeks ago and it's not as stressful as starting a retail store, because the overhead costs are next to none.

    May Lim
    www.justadrop.net.au
  • I am definately one of the converted in terms of online shopping. Plus it is great for busy Mums to shop and perfect for Mums working from home such as myself and having a paper-free resource in this day and age is really the way to go. So many advantages....
  • What I love about my website, my blog and any online presence really is how it saves me paper and money! I run workshops in time, stress and declutter management. I can just tell a whole audience - the information you need is on my website. No more snail mailing. And no more producing expensive (and boring) colour brochures. Love it!
  • I really think that the online medium is there to allow women to succeed regardless of their status as single women, stay at home mum or working mum. The flexibility and potential it offers is there for women to use as it best suits their situation.
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