Social Web Attracts Women

August 13, 2008 10:57 am admin Business Trends, Networking, eMarketing

Women are emerging as the queens of social online networking, according to a recent study by Rapleaf. Women have always been the biggest users of networking skills, nurturing relationships, exchanging info and igniting trade with each other. But this study reveals that women are currently the biggest users of the social web. 

The report is not small either, it includes 49.3 million users. It’s not surprising really, women are time poor and they have always enjoyed communicating and socialising more than men. The researchers indicate that men do network, but to get them interested networking needs to go hand in hand with transactions and outcomes. After all, why bother talking unless you have to?

If your website and eMarketing tools are still on the back burner in your ‘to do’ tray, you best get moving. The study shows that the emerging market of 14-24 year olds are currently the biggest users of the social web. Women outnumber  men 3 times in this age group with 16 million female users and 11.5 million male users in this demographic.

The lesson here is that if you run a business and have plans to be running a viable business in 5-10 years, you best get eMarketing and Social Web savvy. In the blink of an eye the  14-24 year olds will be 24-34 years of age. How are you going to connect with them is the question you need to be asking yourself.

Lynette Palmen AM is the Founder and Managing Director of Women’s Network Australia, the leading business and professional women’s networking organisation in the Nation. Subscribe FREE to WNA’s weekly eNoticeBoard.

Bookmark and Share

Related posts:

  1. Women on Boards Seek Men of Courage
admin
Contributed by Lynette Palmen.   Lynette Palmen AM is the Founder and Managing Director or Women's Network Australia. She started WNA 20 years ago to offer support, inspiration and services that would inspire women to succeed in their career and business endeavours. WNA is now the Nation's premier networking organisation for business and professional women. T: 1800 052 476.

Lynette Palmen has written 43 article(s) for us.

Visit http://womensnetwork.com.au

  • DawnBillings
    Boy is Lynette right about social and inbound marketing. Women are the biggest users of social media and need to become the biggest experts on inbound marketing. Inbound marketing is where you use social media to help your customers find you.

    [Edited: Off-topic content removed]
blog comments powered by Disqus

Before posting a comment, please make yourself familiar with our Moderation Policy