Women’s Network Australia Blog

Social Web Attracts Women

Women are emerging as the queens of social online networking, according to a recent study by Rapleaf. Women have always been the biggest users of networking skills, nurturing relationships, exchanging info and igniting trade with each other. But this study reveals that women are currently the biggest users of the social web. 

The report is not small either, it includes 49.3 million users. It’s not surprising really, women are time poor and they have always enjoyed communicating and socialising more than men. The researchers indicate that men do network, but to get them interested networking needs to go hand in hand with transactions and outcomes. After all, why bother talking unless you have to?

If your website and eMarketing tools are still on the back burner in your ‘to do’ tray, you best get moving. The study shows that the emerging market of 14-24 year olds are currently the biggest users of the social web. Women outnumber  men 3 times in this age group with 16 million female users and 11.5 million male users in this demographic.

The lesson here is that if you run a business and have plans to be running a viable business in 5-10 years, you best get eMarketing and Social Web savvy. In the blink of an eye the  14-24 year olds will be 24-34 years of age. How are you going to connect with them is the question you need to be asking yourself.

Lynette Palmen AM is the Founder and Managing Director of Women’s Network Australia, the leading business and professional women’s networking organisation in the Nation. Subscribe FREE to WNA’s weekly eNoticeBoard.