Critique Your Press Releases for FREE
July 1, 2008 6:42 pm Communication, Free Business ToolsI am always on the lookout for innovative ideas and tools that can help women work smarter not harder and this one will save you hours, lots of money and produce better outcomes from a marketing perspective.
The issue of writing press releases is a daunting task for anyone in business and, if you don’t have the budget to engage a PR firm, it’s a task that usually sits in the too hard basket. But if you’re willing to have a go at writing your own release, help is at hand.
Before distributing your next press release run it through this nifty online tool and have it graded and scored on a number of different levels including marketing, layout, format and online effectiveness - and yes, you will have to be open to criticism because it’s going to highlight everything that you’ve done wrong.
You will need to be ready for your ego to take a step aside, but it’s simple to use, free and effective from a marketing perspective.
Lynette Palmen AM is the Founder and Managing Director of Women’s Network Australia, the leading business and professional women’s networking organisation in the Nation. You can Subscribe FREE to the WNA weekly eNoticeBoard for business events, news, tips and info.

November 9th, 2008 at 7:11 pm
Wow - my first visit to this website and I am sure I will be back.
I have just advanced my market stall business for childrens character clothing onto the web and don’t have a clue really as to what I am doing but look out I am very keen to learn. I think this site is going to be a good help and confidence booster to me. Look forward to reading more and learning more from you.
November 9th, 2008 at 7:12 pm
Oh, anyone’s feedback on where to start would be greatly appreciated especially on free advertising options to get the website noticed.